It’s time to build a profitable and fulfilling business, my friend. Are you ready to learn how to grow a business that attracts, books, and serves your dream couples? Then it's time to start by mastering the foundations taught in my signature photography mentorship program, Book It.
You’d love nothing more than to wake up to dream couples inquiring with you, ready to book your highest packages, if only.
You’ve poured so much time and energy into different strategies like:
→ offering discounts in order to get bookings so you can bring in a little income
→ accepting all inquiries just hoping the right ones will come along eventually
→ wasting your time in facebook groups blending in with the other 100's of photographers
→ creating a website with no clear strategy on who you're trying to attract
→ downloading every piece of free content trying to piece a "strategy" together
→ spending hours staring at a blinking cursor just to post something to stay relevant
→ operating your business with no organization or client experience
→ purchasing courses that don't equip you with the knowledge you need to succeed in your business
have a portfolio that targets exactly who you want to attract so your dream inquiries start rolling in
book dream couples and actually align with every wedding or elopement instead of booking simply for the income
consistently have inquiring couples ready to pay your highest packages - reducing budget shoppers, price haggling, and ghosting
stand out from the crowd of other photographers, understanding your why and what makes you unique in this industry
have an actual marketing plan and a strategic website that converts your dream couples without the overwhelm of posting just to stay relevant
get organized with all of your workflows, emails, processes, and back end systems so that you always know what to say and when
understand your client's pain points and you can serve them with an above and beyond client experience
ⓧ Bargaining couples who undervalue your services
ⓧ Accepting jobs that don’t bring you joy
ⓧ Scrambling when it comes to your workflows, processes, and business legalities
ⓧ Copywriting on your website that does nothing but confuse
ⓧ Wondering when or where your next lead will come from
ⓧ Feeling overwhelmed because you don't know your next steps
ⓧ Wasting your money on countless courses that only offer fluff
These feelings have been lingering over you for so long. You're almost wondering if you have what it takes, especially when you've already tried so many things that just haven't brought your dream couples to you. I'm here to tell you that you do have what it takes. It's time to build a sustainable, profitable, fulfilling business.
The 3 month mentorship program for wedding and elopement photographers who are ready to master the foundations of their business so they can attract and book their dream couples at their highest packages.
This mentorship program contains everything you need to bring in consistent inquiries while charging what you need to make a reliable income, book your dream couples at your highest packages, stand out from the crowd of other photographers, create an actual marketing plan + strategic website that converts with ease, get organized in back-end of your business, and provide a luxury client experience.
While the end goal is to book your dream couples, you will be implementing the proven foundational roadmap to gain more clarity and confidence as a whole in how your business is built (or rebuilt).
After serving 105+ photographers in this program, you can trust that this isn't just education you can Google or find on podcasts. You'll go from barely booking and uninspired to a sustainable, fully booked, fulfilling photography business.
1.5+
years of serving photographers in book it
105+
happy students who see results and a $$ roi
$12k+
value packed into this education for you
5587+
times i'll cry when you share your wins with me
"I walked into Book It feeling like I was "flying by the seat of my pants" - no organization, no consistent work flow, no solid client experience, and truly lacked direction. I had no idea how to get where I wanted to be in terms of bookings, type of bookings, and felt all over the place. Book It took away the overwhelming feeling I had for so long and I walked away with what felt like a roadmap that changed my business forever. I loved how thorough the content was - it literally covers EVERYTHING. The program felt intimate and Claire was so easily accessible, an open book, completely willing to answer ANY questions, and share her knowledge. Thanks to Book It, I feel so much more confident in my business! I'm booking my highest packages and working with what feels like "dream couples". I would recommend Claire and Book It to anyone who wants to get more intentional in every aspect. Book It was an extremely positive experience for my business and I'm excited to continue implementing all that I learned."
"Claire is the best business coach out there! Joining Book It was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this program and it truly shows! I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand. I can whole heartedly say I wouldn't have been able to do it without Book It and Claire's guidance. She went above and beyond with this coaching program and I am beyond grateful to have joined her community!"
MODULES
in module 1, you will learn:
This module is all about learning who your dream couple is and building the portfolio that showcases your style authentically.
01
+ How to find or perfect your style so there's no more guessing about who your dream couple is or just falling into what's "trendy"
+ Composition techniques and storytelling guidance so that your images stand out and you have the necessary skills to grow as a photographer/artist
+ Who your dream client is so that you can attract more of that kind of couple so that you're no longer accepting jobs just for the income
+ How to plan and execute styled shoots as well as gain real experience so that your portfolio is showcasing your best work
As you can imagine, without understanding what your style is or who it is that you're even trying to attract in the first place, your portfolio is likely all over the place... therefore, calling in couples that are all over the place. You will hone in on your style and build your portfolio intentionally so that you can market your services to the right people.
in module 2, you will learn:
This module is all about creating an intentional, consistent, and strategic marketing plan that will attract the couples you want to work with and increase your inquiries + bookings.
02
+ Why niching down is important and how to still offer many services without speaking to all (and therefore speaking to none)
+ The significance of knowing and understanding your why so that couples can connect with you and your values - feeling as if there's no way they can't choose you
+ How to create a marketing plan that is consistent and reasonable so you're always bringing in new inquiries
+ How to utilize different content pillars and content categories throughout your social media
+ How to master Instagram marketing, Pinterest marketing, and email marketing so that you can choose a marketing platform that you feel excited about
in module 3, you will learn:
This module is for building a website that targets your dream couples by speaking directly to them. You'll convert lurkers into an inquiring couple.
03
+ Everything you need to know about implementing SEO so that you'll show up on the first pages of Google
+ The tools to use for tracking analytics so you know what is or isn't working on your website - no more guessing and hoping for the best
+ What to blog and how to find keywords that will bring in inquiries + bookings in dream locations
+ How to create a website that converts from a design perspective that funnels couples through to your inquiry form
+ How to write copy for your website that stands out (no more wildly in love copywriting on your website) and speaks to who you're wanting to attract so couples know they're in the right place
In this lesson, I have a guest copywriter who teaches you how to write copy since that is not my expertise, and you'll have an entire template to aid you in your copywriting.
in module 4, you will learn:
This module hits on everything you can do to serve your clients by solving pain points, give a luxury experience, and receive raving reviews. You will map out your entire client journey from start to finish.
04
+ What pain points your clients are having so that you're serving them when and how you need to in every touch point
+ What your client journey and workflow should be - you will implement all of the email templates, questionnaires, and workflows given to you as a bonus into your own client experience journey
+ Ideas to improve your client experience because this does have an impact on every couples images and comfortability with you
+ The booking process - from discovery call until after the gallery delivery, you'll learn how to book more clients that are incredibly confident in paying your highest packages
+ How to revisit and always improve your client experience
+ How to get raving 5 star reviews and couples who refer you to all of their friends, resulting in less marketing efforts you have to spend your time on
in module 5, you will learn:
In this module, you will learn how to organize everything in the back-end of your business. It's time to start operating your business as a CEO, my friend!
05
+ Where to start with organization and running your business as a CEO instead of hobbyist
+ How to manage files and backup images so that everything is safe
+ What your numbers are as far as your expenses, hourly rate, and estimated income will be - you'll learn what to charge, how to manage your finances, and how to start building more profit
+ Accounting 101 with a guest accountant teaching you everything you need to know about taxes, LLC, paying yourself, and more
+ How to use Dubsado and Notion in your business, ultimately to make the back end less stressful and more streamlined
+ How to manage your time and plan out your week so that you can avoid falling into hustle culture
- @natalievannoyphoto
BONUSES
This isn't a course because connection and supporting you is why I do what I do. Nothing in business is one-size-fits-all, so I'm committed to helping you as you need it, in real time, with your learning and implementation. Think of this like having a mentor in your back pocket because every week for 3 months, I'll give an in-depth response to all questions submitted in our broadcast channel (this is essentially a private podcast answering anything and everything biz related). Many students mention that even just having the answers to others questions is worth it. And if you don't know what questions you have, we can talk about that too.
In addition to our weekly Q+A's in the private broadcast channel, we will also have one group call each month lasting for about 1 hour. Sometimes these calls will be Q+A based, sometimes they will be additional mini-trainings, sometimes we'll have a guest speaker, and sometimes it'll be a casual happy hour with your best gal pals in the photography industry. These monthly live group calls give you support where you need it and they're always recorded so you can rewatch at any time.
For 3 months, you will have access to our private community including the other photographers also working through the program! I know community makes a big difference when it comes to implementing and having accountability.
I encourage you to be an active member and connect with other photographers because sometimes business can feel lonely - especially when all you see is glamorization on social media - so we won't shy away from the hard stuff while creating an uplifting community for all.
There are resources in Book It that nobody else can get their hands on (talk about exclusivity, am I right?!). From my discovery call script, to my prompting and posing deck, to my timeline call template, to mapping out your marketing plan and your client journey. In addition to these exclusive offerings, you'll receive email templates, questionnaires, workflows, and more so that you can automate your business and improve your client experience without having to DIY it yourself and waste so much time.
An important factor in being a mentor is understanding that I do not know it all. It's so beneficial to partner with other experts to bring you any additional education you need! As of right now, you can expect a bonus training from a mindset coach, a Pinterest strategist, an accountant, and a copywriter. There are plans to bring a TikTok expert to you in 2024, as well as other guests! Additionally, even though this is a 3 month program, you can revisit the modules at any time since you have lifetime access to any updates + new education.
The education alone in Book It will equip you with knowledge on how to position yourself as the go-to photographer and attract and book your dream couples. But to help you in all of your growth, you will receive a printed workbook. There are countless mentoring worksheets that will help you dig deep with the implementation steps given under each lesson.
You'll also receive a little welcome gift from me to perk you up as you dive into the content (you should know coffee is a love language of mine).
"I joined Book It 3 months into starting my business. I think the price of this course was equal to the amount of total revenue I had made up to that point, so it’s safe to say I was scared out of my mind to invest this much. Claire immediately ran through pros and cons with me and even offered to answer any of my partner’s questions. I made the investment back within a month. I increased my prices, created a pricing sheet I was proud of, learned how to give my clients a fun, laid-back luxury experience and booked my first 2024 wedding!! The clients are dream clients and Claire really helped me feel confident in my ability to serve them the way they deserve. Since joining Book It, I feel confident that I have every tool necessary to grow my business. From SEO marketing and portfolio building - to having a solid organizational back end. I can’t thank Claire enough for spending 3 months pouring her heart out into me and my business. Claire is the definition of quality. I’ve purchased courses before where it’s pure fluff. Claire provides answers (whether she has personal experience with it or has to hunt down the person that does). She puts her heart into this course and it shows. Stop looking for the perfect mentor because she’s right here. Seriously, SIGN UP. You won’t regret it. My business is 6 months in now and I feel like I have clear direction in where I am and where I want to go. I know how to create an experience that will spread joy and love and have the skills to market and grow from here. From the bottom of my heart - thank you, Claire. My only regret is not having you for longer!"
this is not another course to add to your arsenal. this is the one mentorship program you need to book your dream couples.
+ Lifetime access to all teaching lessons
Go at your own pace / revisit anytime
+ 3 months of coaching and community support
For accountability, support, and answers to your questions
+ Weekly Q+A's and monthly live coaching calls
Get real time support from Claire when you need it
+ Over 15 done-for-you templates + resources
For more confidence in your business / client experience
+ In-depth audits of your business
Get Claire's feedback on your website and marketing
+ Printed workbook + gift
To get your thoughts out of your head and dig deep
+ Exclusive discounts
To save a little money in all of your upleveling if desired
inclusions and benefits
$2,997
multiple payment plan options available (as low as $104 a month)
$3,997
You get everything in Book It plus:
+ Intensive questionnaire prior to first call
So I get to know you, your business, and our call focus
+ 1 60-minute 1:1 call with Claire
To help with implementation and personal hurdles
+ 1 week of private support after your 1:1
You deserve more than one and done
+ Personalized next steps based on your business
Homework you can actually implement right away
this is for the photographer who values hands-on, direct, personalized support and thrives with external accountability
$3,697
$4,897
total investment of vip and book it
"Because of what I learned in Claire's Book It Program, I was able to pay off the last bit of the personal credit card debt that I couldn’t seem to shake for over a year now. I started Book It in late June and ending today, and went full time photo on July 1. Reflecting on this is wild because since August, I have been able to pay off over 10k in debt and I could have NEVER with my nursing job without sacrificing so much time. I also have been able to pay for my bills, have a personal savings, and save money for business taxes, and pay for her mentorship guilt free. Thank you Claire so much for everything! I still haven’t finished the entire program (because its jam packed of anything I could need to start my business) but glad I have it to keep working on. Invaluable. Thank you for believing in me, being a big sis that leads me to success and also gives personalized feedback, and reminding me that I can freaking do this. You’ve inspired me on so many levels and I just want you to know how grateful I am for connecting with you and doing your mentorship!"
"Claire is the best business coach out there! Joining Book It was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this program and it truly shows! I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand. I can whole heartedly say I wouldn't have been able to do it without Book It and Claire's guidance. She went above and beyond with this coaching program and I am beyond grateful to have joined her community!"
I, just like you, also built my business from the ground up with no business knowledge. I was a pediatric trauma nurse with no work-life balance, so I started photography in May of 2020. I struggled with knowing exactly what I needed to do to attract and book my dream couples - not to mention the fact that we were in the middle of a pandemic. I tried to learn from industry leaders, but so much of it was motivational fluff to "create an ideal client avatar" or "have a 6-figure mindset". I never got into this for the money or surface level things so that didn't resonate with me.
I simply knew I wanted to book my dream couples and build my dream life around my business, so I figured it out, my way. After realizing that I had figured it out on my own once I surpassed my monthly nursing income by August of 2020, I was able to go full-time in photography in just 3 months (take a peek at that screenshot).
For 4 years now, my dream couples have been finding me. I started mentoring and educating before it was the cool thing to do because photographers would ask me time and time again how I got to where I'm at - marketing effectively, booking my dream couples, and hitting six-figures in my first year of business.
I found that all of us have the same goal to book our dream couples, but proper business foundations are needed first and so many skip these steps. Because of the passion I feel for helping you succeed in your business, I created Book It in 2022. The strategies I teach have taken myself and 105+ other photographers from struggling to book to booking out our calendars solid with highest paying dream clients in just 3 months.
Many mentors will just tell you what worked for them, but you can rest assured knowing this is a foundational program that you will see results from in a way that feels true-to-you. I promise this is different than any course you've tried before and you definitely won't find this stuff on Google. I cannot wait to mentor you (and celebrate all of your wins)!!
It’s intentionally different from anything you’ve seen before because I want to help you build a business that is authentic to you - not just what has worked for me.
- consistent inquiries with dream couples
- booking out your calendar at your highest packages
- a strategic marketing plan + website that converts
- knowing your unique selling point and what makes you stand out
- the amazing feeling of organization + work-life balance
- a luxury client experience so that your couples only get your best
- confidence, clarity, and excitement about your business
- raised prices and increase revenue so you can have a profitable, sustainable business
This is the life-changing magic that’s waiting for you. I cannot wait to hear how Book It changes the course of your own business.
Make over 100K in my first full-time year with an average of 5.5K each booking
Feel excited about all of the bookings I have rather than dreading my work to make ends meet
Crush business goals, pursue different endeavors (like this one!), and scale because of my organization
Have more free time to spend with my husband and doing hobbies I enjoy
When I first started Book It, I was feeling doubtful in my abilities as a business owner, had messy processes, struggled with client communication, and wasn't reaching the types of couples I wanted or booking the prices I wanted to. Since finishing Book It, I've booked dream clients in dream locations, gained so much clarity on my voice and marketing, and feel so confident in the product I deliver. I've now booked weddings at prices I never dreamed I could book, increased my booking rate as well as the number of inquiries I've received, while also reaching dream brides and weeding out price shoppers. If I could, I'd book Claire's program over and over because I trust this girl with my LIFE. If you are considering Book It, know that it's one of the best investments I've made in my business.
- want to attract and book your dream couples
- know you've never properly built out the foundations of your business
- need help figuring out your next steps
- are tired of motivational / mindset fluff in big-name courses
- are ready to cutdown on admin time and get organized
- want to raise your prices
- are excited about creating a better client experience
- value mentorship and not having to figure it all out on your own
Yes! This will work no matter what kind of photographer you are, as long as you need to learn the techniques to book out your business.
We offer refunds if you’ve implemented everything and don’t see the results you were hoping for. You just gotta prove you tried, okay?
The video modules are each 10 minutes long and after implementing everything, you’ll probably spend about 4 hours doing the work to change the trajectory of you business.
You’ll get immediate access to everything included:
3 video modules
Master your marketing guide
Sales scripts
(2) bonuses
Lifetime Access
This mentorship program is the answer you’ve been searching the internet for. You know you deserve to reach the goals that you've only been dreaming of and this is your opportunity to take your business seriously, invest in your education, have faith that this will work for you, and reach your biggest goals.
Put your desires into action, friend. If not now, when?
"I booked four of my highest packages (4.5K-5K) consistently in the first month of being in Book It! After finishing the program, I booked my first ever $6K wedding! I've never hit these numbers before IN A ROW and Claire, I couldn't have done this without you."
"I have booked 15 weddings just since starting the program! Everything in Book It is so damn valuable! It's one thing to have a course that feels so organized and lays out a clear path, but Claire went above and beyond to give everything and then some."
"I booked my 3rd wedding for 2023! Book It has helped me come up with a concrete marketing strategy that targets my dream couples and fits my personal brand. I cannot recommend this program enough to any photographer looking to level up their business and get more bookings!"
"Only one month into the program, I connected with my couple so well on our call from using the discovery script Claire gives! The next day they booked my highest package! AND it's my first out of state wedding!!!"
"There is so much value and actionable takeaways in getting your business in the right place to be able to book more clients. Claire has such a giving heart and is happy to share all of her knowledge. After taking Book It, I feel more confident in my style, my brand, client process, and business foundations."
"Just hit $100K in sales for this year!! I know that using Claire's email templates the last few months have definitely helped me close more clients!"
AS WITH ALL GOOD THINGS, building a business TAKES TIME and work. THE SOONER YOU GET STARTED, THE SOONER YOU’LL SEE THE PAYOFF.
Don’t look back in 3, 6, or 12 months from now wishing that you had taken the leap - instead, promise yourself that from here on out, every time you look back at today you’ll be thanking yourself for applying for this mentorship + putting in the work that will pay off for years to come.
Submit your application now so that you can get started laying the foundations of your biggest goals and dreams.