It’s time to build a profitable and fulfilling business, my friend. Are you ready to learn how to grow a business that attracts, books, and serves your dream couples? Then it's time to start by mastering the foundations taught in my signature photography mentorship program, Book It.
Do you want to increase your inquiries and bookings with couples you actually want to work with?
Go from barely booking or accepting weddings just for the income to fully booking it with dream couples you're excited about.
but first, let's lay the foundations...
YET… THE “BUSINESS” PART OF YOUR PHOTOGRAPHY BUSINESS FEELS VERY OVERWHELMING.
I see you over there, working your butt off to build your wedding photography business.
You’re mostly proud of your photos, past the “how do I work my camera” phase (yay!), and you know with your whole heart that this is what you’re meant to do.
Marketing, contracts, websites, finances, contractors, pricing, workflows — it’s enough to make your head spin.
And to top it all off, you’re constantly stressed, wondering when your next inquiry will come in, praying to the algorithm gods to make your next reel go viral and bring someone, anyone into your inbox. The lack of consistent inquiries makes you constantly doubt your ability to actually succeed in business.
You’ve been so close to throwing in the towel so many times.
WITH ME SO FAR? THEN I’D LOVE TO KNOW HOW MANY OF THESE THINGS ALSO SOUND FAMILIAR TO YOU...
☐ You post to your socials consistently to stay relevant, hoping that will bring inquiries into your inbox, but reel after reel after reel you know - it just isn’t working for you
☐ You have a website, but you know it’s not working because you’re not seeing consistent inquiries. You’ve spent so much time trying to tweak it and make it sound good, but the whole thing is a guessing game at this point
☐ You’ve pieced together a marketing ‘strategy’ from the things that various popular photographers say that you should be doing, but you don’t know what an effective marketing strategy actually looks like (hence the quotations marks around ‘strategy’)
☐ You never know what you should be working on, because you don’t have a game plan. Every day you sit down at your desk and pick something random to do, hoping that it’ll be the thing to finally make your business ‘work’
☐ You have a portfolio but it hasn’t brought in the dream couples you’d really love to work with… actually, you often find yourself on calls with clients who aren’t aligned at all and it leaves you wondering why they even inquired with you in the first place
☐ There’s a lack of structure and organization in the backend of your business. The thought of someone looking into your backend makes you cringe and want to slam your laptop shut
☐ You want to raise your prices but you already get ghosted by couples when you send them your rates, and other couples try to haggle with you or ask for a discount because they “only want two hours and don’t need many photos”
At the end of the day, all you really want is to book out your calendar with couples you’re excited to work with, and make enough money from this business of yours to support yourself.
01.
Posting on social media consistently without a strategy
AFTER MENTORING OVER 110 PHOTOGRAPHERS, I’VE NOTICED A PATTERN:
THERE ARE 3 BIG THINGS THAT WEDDING PHOTOGRAPHERS DO THAT KEEPS THEM STUCK, NOT BOOKING DREAM CLIENTS OR MOVING THE NEEDLE IN THEIR BUSINESS.
02.
Booking anything and everything that comes your way
03.
Piecing together a business strategy from free education or low-priced courses
Free education is great, especially when you’re getting started.
But free education is very general and once you’ve worked with a handful of clients, have some photos in your portfolio, and know for certain that you want to do this for real, it’s time to invest in education that’s personalized to your business.
And courses can work for some people, but for most people it’s missing one very key element: implementation. Sure, you receive the information you need but you’re left to figure out on your own how to put it into action and apply it to your business — which is the toughest part!
I hear you, my friend. And trust me, I know you’ve been trying everything you can to get there.
We’ve all heard the advice:
“post on Instagram every day,” “you need to keep your account active,” “just put something out, anything is better than nothing.”
While this is okay advice to follow when you’re just starting out and getting comfortable putting your art up on social media…
This does absolutely nothing for you long-term.
There are certain things your dream clients need to see and hear in order to head to the link in your bio and fill out your inquiry form — especially in today’s market.
Yes, getting experience is great! And working with a variety of clients in different settings will help you be a better photographer overall.
But if you’re saying yes to every single client that comes your way — clients you don’t align with, or session types you don’t love doing, or clients who haggle you and ask for discounts — hoping that this will eventually turn into more bookings, then this is the wrong move.
All this is going to do is bring MORE of those types of clients to you! Leaving you frustrated, resentful, and still unable to pay your bills or book dream clients.
Now it’s not that doing any of these things is wrong or that you should feel bad if you relate. The fact that you’ve been doing these things over and over without seeing success tells me that you’re committed to the success of your business - so cheers to you, truly!
But now I’m sure you’re wondering — what DO you need to do in order to see success in your business?
YOU HAVE TO MASTER YOUR BUSINESS FOUNDATIONS.
And here’s the great news about that…
NO MATTER HOW LONG YOU’VE BEEN IN BUSINESS, YOU CAN MASTER YOUR BUSINESS FOUNDATIONS IN UNDER 3 MONTHS AND FINALLY HAVE THE BUSINESS YOU’VE BEEN DREAMING OF.
Yes — the dream clients, the revenue, the inquiries, it’s all possible for you.
So take a second and sink into that dream with me...
→ Imagine opening your inbox and seeing 3, no make that 4 inquiries from your dream couples.
Each one has detailed the absolute dreamiest day in locations that you’re obsessed with, one in Lake Como, Italy!!
You open up Instagram and see that two of the couples have DM’d you because they’re so excited to hear back from you and want you to know that their date is flexible—they want to work with you so bad that they’ll work around your availability.
→ Imagine following up with each couple simply by clicking a button and approving a workflow in Dubsado.
Just a few hours later, they’ve all scheduled their calls with you, taking the soonest spots you had available in your calendar.
You get on a call with each couple, confidently walk them through your process and packages, and not only were they practically sold from your website copy and portfolio, they are so blown away by the call that they want your highest package. The contracts and deposits come back less than 24 hours after you sent them out.
→ Imagine sitting down at your desk knowing exactly what you need to spend your time on that day in order to continue moving your business forward.
You waste no time, diving right in, confident that what you’re putting your energy into is going to bring more dream clients into your world.
Your wrap up your day around 1 and head out to lunch and a pedi with your bff, or to a rooftop patio with your husband, or to a solo spa date—actually relaxed and taking in the moments because you know your business foundations are holding your business up while you’re enjoying this one precious life.
→ Imagine opening your inbox and seeing 3, no make that 4 inquiries from your dream couples.
Each one has detailed the absolute dreamiest day in locations that you’re obsessed with, one in Lake Como, Italy!!
You open up Instagram and see that two of the couples have DM’d you because they’re so excited to hear back from you and want you to know that their date is flexible—they want to work with you so bad that they’ll work around your availability.
→ Imagine following up with each couple simply by clicking a button and approving a workflow in Dubsado.
Just a few hours later, they’ve all scheduled their calls with you, taking the soonest spots you had available in your calendar.
You get on a call with each couple, confidently walk them through your process and packages, and not only were they practically sold from your website copy and portfolio, they are so blown away by the call that they want your highest package. The contracts and deposits come back less than 24 hours after you sent them out.
→ Imagine sitting down at your desk knowing exactly what you need to spend your time on that day in order to continue moving your business forward.
You waste no time, diving right in, confident that what you’re putting your energy into is going to bring more dream clients into your world.
Your wrap up your day around 1 and head out to lunch and a pedi with your bff, or to a rooftop patio with your husband, or to a solo spa date—actually relaxed and taking in the moments because you know your business foundations are holding your business up while you’re enjoying this one precious life.
“Oh my gosh, I’m doing it. My website is working. Dream clients are inquiring AND booking. The balance in my bank account is finally going up.
Business finally feels GOOD and I love it so, so much.”
My friend, this CAN be your life.
You just HAVE TO prioritize mastering your business foundations, which is exactly what we do inside of:
you sit back and realize...
The 3 month mentorship program for wedding photographers who are ready to master the business foundations so they can ATTRACT THEIR DREAM COUPLES, increase inquiries, and book at their highest packages.
This mentorship program contains everything you need to bring in consistent inquiries while charging what you need to make a reliable income, book your dream couples at your highest packages, stand out from the crowd of other photographers, create an actual marketing plan + strategic website that converts with ease, get organized in back-end of your business, and provide a luxury client experience.
While the end goal is to book your dream couples, you will be implementing the proven foundational strategies to gain more clarity and confidence as a whole in how your business is built (or rebuilt).
After serving 110+ photographers in this program, you can trust that this isn't just education you can Google or find on podcasts. You'll go from not booking as much as you'd like and uninspired to a sustainable, fully booked, profitable photography business.
1.5+
years of serving photographers in book it
125+
happy students who see results and a $$ roi
$15k+
value packed into this education for you
5587+
times i'll cry when you share your wins with me
"Book It took away the overwhelming feeling I had for so long and I walked away with what felt like a roadmap that changed my business forever."
"I walked into Book It feeling like I was "flying by the seat of my pants" - no organization, no consistent work flow, no solid client experience, and truly lacked direction. I had no idea how to get where I wanted to be in terms of bookings, type of bookings, and felt all over the place. Book It took away the overwhelming feeling I had for so long and I walked away with what felt like a roadmap that changed my business forever. I loved how thorough the content was - it literally covers EVERYTHING. The program felt intimate and Claire was so easily accessible, an open book, completely willing to answer ANY questions, and share her knowledge. Thanks to Book It, I feel so much more confident in my business! I'm booking my highest packages and working with what feels like "dream couples". I would recommend Claire and Book It to anyone who wants to get more intentional in every aspect. Book It was an extremely positive experience for my business and I'm excited to continue implementing all that I learned."
@carolinebrackney
02 / 03
"I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand."
"Claire is the best business coach out there! Joining Book It was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this program and it truly shows! I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand. I can whole heartedly say I wouldn't have been able to do it without Book It and Claire's guidance. She went above and beyond with this coaching program and I am beyond grateful to have joined her community!"
THE EXPERIENCE OF A RECENT STUDENT
MODULES
PORTFOLIO BUILDING
the first foundation:
in module 1, you will learn:
This module is all about learning who your dream couple is and building the portfolio that showcases your style authentically.
01
+ How to find or perfect your style so there's no more guessing about who your dream couple is or just falling into what's "trendy"
+ Composition techniques and storytelling guidance so that your images stand out and you have the necessary skills to grow as a photographer/artist
+ Who your dream client is so that you can attract more of that kind of couple so that you're no longer accepting jobs just for the income
+ How to plan and execute styled shoots as well as gain real experience so that your portfolio is showcasing your best work
As you can imagine, without understanding what your style is or who it is that you're even trying to attract in the first place, your portfolio is likely all over the place... therefore, calling in couples that are all over the place. You will hone in on your style and build your portfolio intentionally so that you can market your services to the right people.
PREV module
NEXT module
THE FOUNDATIONS OF YOUR BUSINESS
YOU CAN EXPECT practical education and actionable steps IN the following MODULES:
MARKETING
the SECOND foundation:
in module 2, you will learn:
This module is all about creating an intentional, consistent, and strategic marketing plan that will attract the couples you want to work with and increase your inquiries + bookings.
02
+ Why niching down is important and how to still offer many services without speaking to all (and therefore speaking to none)
+ The significance of knowing and understanding your why so that couples can connect with you and your values - feeling as if there's no way they can't choose you
+ How to create a marketing plan that is consistent and reasonable so you're always bringing in new inquiries
+ How to utilize different content pillars and content categories throughout your social media
+ How to master Instagram marketing, Pinterest marketing, and email marketing so that you can choose a marketing platform that you feel excited about
PREV module
NEXT module
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
WEBSITE
the third foundation:
in module 3, you will learn:
This module is for building a website that targets your dream couples by speaking directly to them. You'll convert lurkers into an inquiring couple.
03
+ Everything you need to know about implementing SEO so that you'll show up on the first pages of Google
+ The tools to use for tracking analytics so you know what is or isn't working on your website - no more guessing and hoping for the best
+ What to blog and how to find keywords that will bring in inquiries + bookings in dream locations
+ How to create a website that converts from a design perspective that funnels couples through to your inquiry form
+ How to write copy for your website that stands out (no more wildly in love copywriting on your website) and speaks to who you're wanting to attract so couples know they're in the right place
In this lesson, I have a guest copywriter who teaches you how to write copy since that is not my expertise, and you'll have an entire template to aid you in your copywriting.
PREV module
NEXT module
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
CLIENT EXPERIENCE
the fourth foundation:
in module 4, you will learn:
This module hits on everything you can do to serve your clients by solving pain points, give a luxury experience, and receive raving reviews. You will map out your entire client journey from start to finish.
04
+ What pain points your clients are having so that you're serving them when and how you need to in every touch point
+ What your client journey and workflow should be - you will implement all of the email templates, questionnaires, and workflows given to you as a bonus into your own client experience journey
+ Ideas to improve your client experience because this does have an impact on every couples images and comfortability with you
+ The booking process - from discovery call until after the gallery delivery, you'll learn how to book more clients that are incredibly confident in paying your highest packages
+ How to revisit and always improve your client experience
+ How to get raving 5 star reviews and couples who refer you to all of their friends, resulting in less marketing efforts you have to spend your time on
PREV module
NEXT module
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
ORGANIZATION
the FIFTH foundation:
in module 5, you will learn:
In this module, you will learn how to organize everything in the back-end of your business. It's time to start operating your business as a CEO, my friend!
05
+ Where to start with organization and running your business as a CEO instead of hobbyist
+ How to manage files and backup images so that everything is safe
+ What your numbers are as far as your expenses, hourly rate, and estimated income will be - you'll learn what to charge, how to manage your finances, and how to start building more profit
+ Accounting 101 with a guest accountant teaching you everything you need to know about taxes, LLC, paying yourself, and more
+ How to use Dubsado and Notion in your business, ultimately to make the back end less stressful and more streamlined
+ How to manage your time and plan out your week so that you can avoid falling into hustle culture
PREV module
NEXT module
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
“I was only booking 2-3 weddings a year and i was able to book 10 by the time i was done with book it.”
"My business was only booking 2-3 weddings a year and I was able to book 10 by the time I was done with Book It, with more inquires afterward! I've learned how to target my dream clients and have become much more confident in where my business is going! If you're looking for a mentor that provides you with quality knowledge, quality resources, and an INCREDIBLE community, look no further! Claire is so personable and passionate!"
- @natalievannoyphoto
BONUSES
Weekly Q+A's With Claire
This isn't a course because connection and supporting you is why I do what I do. Nothing in business is one-size-fits-all, so I'm committed to helping you as you need it, in real time, with your learning and implementation. Think of this like having a mentor in your back pocket because every week for 3 months, I'll give an in-depth response to all questions submitted in our broadcast channel (this is essentially a private podcast answering anything and everything biz related). Many students mention that even just having the answers to others questions is worth it. And if you don't know what questions you have, we can talk about that too.
Every one of these bonuses will give you in-depth support, save hours of time, and help you achieve your goal of booking more dream couples within 3 months.
While everything above is really all you need, I can’t help myself.
Monthly live GROUP coaching calls with Claire
In addition to our weekly Q+A's in the private broadcast channel, we will also have one group call each month lasting for about 1 hour. Sometimes these calls will be Q+A based, sometimes they will be additional mini-trainings, sometimes we'll have a guest speaker, and sometimes it'll be a casual happy hour with your best gal pals in the photography industry. These monthly live group calls give you support where you need it and they're always recorded so you can rewatch at any time.
personalized SUPPORT and audits in our azura community
For 3 months, you will receive personalized support, answers to your questions, and audits on your business from Claire. When you're implementing new strategies (which you will), it's helpful to have a mentors eyes on it, and I'll give you in-depth feedback with screen recordings and more.
In addition, this is our private community including the other photographers also working through the program! Community makes a big difference when it comes to implementing and having accountability.
over 15 done for you templates and resources
There are resources in Book It that nobody else can get their hands on (talk about exclusivity, am I right?!). From my discovery call script, to my prompting and posing deck, to my timeline call template, to mapping out your marketing plan and your client journey. In addition to these exclusive offerings, you'll receive email templates, questionnaires, workflows, and more so that you can automate your business and improve your client experience without having to DIY it yourself and waste so much time.
(over a $500 value)
LIFETIME ACCESS, BONUS TRAININGS, AND GUEST SPEAKERS
An important factor in being a mentor is understanding that I do not know it all. It's so beneficial to partner with other experts to bring you any additional education you need! As of right now, you can expect a bonus training from a mindset coach, a Pinterest strategist, an accountant, and a copywriter. There are plans to bring a content marketing expert to you in 2024, as well as other guests! Additionally, even though this is a 3 month program, you can revisit the modules at any time since you have lifetime access to any updates + new education.
notion WORKBOOK AND a GIFT
The education alone in Book It will equip you with knowledge on how to position yourself as the go-to photographer and attract and book your dream couples. But to help you in all of your growth, you will receive a Notion workbook. There are countless mentoring worksheets that will help you dig deep and keep up with the implementation steps given under each lesson.
You'll also receive a little welcome gift from me to perk you up as you dive into the content (you should know coffee is a love language of mine).
"The price of Book It was equal to the amount of total revenue I had made up to that point, so it’s safe to say I was scared out of my mind to invest this much. I made the investment back within a month."
"I joined Book It 3 months into starting my business. I think the price of this course was equal to the amount of total revenue I had made up to that point, so it’s safe to say I was scared out of my mind to invest this much. Claire immediately ran through pros and cons with me and even offered to answer any of my partner’s questions. I made the investment back within a month. I increased my prices, created a pricing sheet I was proud of, learned how to give my clients a fun, laid-back luxury experience and booked my first 2024 wedding!! The clients are dream clients and Claire really helped me feel confident in my ability to serve them the way they deserve. Since joining Book It, I feel confident that I have every tool necessary to grow my business. From SEO marketing and portfolio building - to having a solid organizational back end. I can’t thank Claire enough for spending 3 months pouring her heart out into me and my business. Claire is the definition of quality. I’ve purchased courses before where it’s pure fluff. Claire provides answers (whether she has personal experience with it or has to hunt down the person that does). She puts her heart into this course and it shows. Stop looking for the perfect mentor because she’s right here. Seriously, SIGN UP. You won’t regret it. My business is 6 months in now and I feel like I have clear direction in where I am and where I want to go. I know how to create an experience that will spread joy and love and have the skills to market and grow from here. From the bottom of my heart - thank you, Claire. My only regret is not having you for longer!"
@jazminsolanophotography
THE EXPERIENCE OF A RECENT STUDENT
this is not another course to add to your arsenal. this is the one mentorship program you need to book your dream couples consistently.
Book It Investment
+ Lifetime access to all teaching lessons
Go at your own pace / revisit anytime
+ 3 months of coaching and community support
For accountability, support, and answers to your questions
+ Weekly Q+A's and monthly live coaching calls
Get real time support from Claire when you need it
+ Over 15 done-for-you templates + resources
For more confidence in your business / client experience
+ In-depth audits of your business
Get Claire's feedback on every part of your business
+ Notion workbook + gift
To get your thoughts out of your head and dig deep
+ Exclusive discounts
To save a little money in all of your upleveling if desired
inclusions and benefits
$4,497
multiple payment plan options available (as low as $156 a month)
$5,497
Book It VIP
You get everything in Book It plus:
+ Intensive questionnaire prior to first call
So I get to know you, your business, and our call focus
+ 1 60-minute 1:1 call with Claire
To help with implementation and personal hurdles
+ 1 week of private support after your 1:1
You deserve more than one and done
+ Personalized next steps based on your business
Homework you can actually implement right away
this is for the photographer who values hands-on, direct, personalized support and thrives with external accountability
$5,197
$6,597
Increasing your pricing and gaining consistency in your inquiries and bookings doesn't have to take 6 months. It doesn't have to take a year. In just one month from now, you could make your investment back, just like many of my students have.
If you apply and you're accepted into the program, that's possible for you too.
total investment of vip and book it
mikaela paid off her Book It investment in less than 12 weeks:
Jazmin made her investment in Book It back “almost immediately”:
amanda had 12 inquiries within 2 weeks and says Book It was worth every single penny:
make your investment back or get 3 months of mentorship for free...
If you do all the implementation steps within the program and participate in mentorship support and you do not get any kind of return on investment (ROI) before the end of our 3 months together… I'll continue to work with you for an additional 3 months for free.
This is an investment to increase your inquiries and bookings, which I know you're struggling with, so this guarantee allows you to rest assured that at the end of the day, your success and growth is why I'm a mentor in the first place! If you're accepted after you apply, it's because I believe you will earn your return on investment multiple times over after our 3 months together. And if you don't, that's when we'll take advantage of this ROI guarantee.
P.S. Nobody - out of 110+ students - has ever had to use this.
"I went full time in photography within the first month of Book It and paid off over 10K in debt and I could have NEVER with my nursing job without sacrificing so much time."
"Because of what I learned in Claire's Book It Program, I was able to pay off the last bit of the personal credit card debt that I couldn’t seem to shake for over a year now. I started Book It in late June and ending today, and went full time photo on July 1. Reflecting on this is wild because since August, I have been able to pay off over 10k in debt and I could have NEVER with my nursing job without sacrificing so much time. I also have been able to pay for my bills, have a personal savings, and save money for business taxes, and pay for her mentorship guilt free. Thank you Claire so much for everything! I still haven’t finished the entire program (because its jam packed of anything I could need to start my business) but glad I have it to keep working on. Invaluable. Thank you for believing in me, being a big sis that leads me to success and also gives personalized feedback, and reminding me that I can freaking do this. You’ve inspired me on so many levels and I just want you to know how grateful I am for connecting with you and doing your mentorship!"
@taradawn.photo
02 / 03
"I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand."
"Claire is the best business coach out there! Joining Book It was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this program and it truly shows! I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand. I can whole heartedly say I wouldn't have been able to do it without Book It and Claire's guidance. She went above and beyond with this coaching program and I am beyond grateful to have joined her community!"
THE EXPERIENCE OF A RECENT STUDENT
i went full time within just 3 months of starting my photography business.
I, just like you, also built my business from the ground up with no business knowledge. I was a pediatric trauma nurse with no work-life balance, so I started photography in May of 2020. I struggled with knowing exactly what I needed to do to attract and book my dream couples - not to mention the fact that we were in the middle of a pandemic. I tried to learn from industry leaders, but so much of it was motivational fluff to "create an ideal client avatar" or "have a 6-figure mindset". I never got into this for the money or surface level things so that didn't resonate with me.
I simply knew I wanted to book my dream couples and build my dream life around my business, so I figured it out, my way. After realizing that I had figured it out on my own once I surpassed my monthly nursing income by August of 2020, I was able to go full-time in photography in just 3 months (take a peek at that screenshot).
For 4 years now, my dream couples have been finding me. I started mentoring and educating before it was the cool thing to do because photographers would ask me time and time again how I got to where I'm at - marketing effectively, booking my dream couples, and hitting six-figures in my first year of business.
I found that all of us have the same goal to book our dream couples, but proper business foundations are needed first and so many skip these steps. Because of the passion I feel for helping you succeed in your business, I created Book It in 2022. The strategies I teach have taken myself and 105+ other photographers from struggling to book to booking out our calendars solid with highest paying dream clients in just 3 months.
Many mentors will just tell you what worked for them, but you can rest assured knowing this is a foundational program that you will see results from in a way that feels true-to-you. I promise this is different than any course you've tried before and you definitely won't find this stuff on Google. I cannot wait to mentor you (and celebrate all of your wins)!!
hi friend, i'm Claire - your photography mentor and new friend for life.
book it is the roadmap to change your business forever.
It’s intentionally different from anything you’ve seen before because I want to help you build a business that is authentic to you - not just what has worked for me.
When you implement everything inside Book It, you’re going to walk away with massive results like:
- consistent inquiries with dream couples
- booking out your calendar at your highest packages
- a strategic marketing plan + website that converts
- knowing your unique selling point and what makes you stand out
- the amazing feeling of organization + work-life balance
- a luxury client experience so that your couples only get your best
- confidence, clarity, and excitement about your business
- raised prices and increase revenue so you can have a profitable, sustainable business
This is the life-changing magic that’s waiting for you. I cannot wait to hear how Book It changes the course of your own business.
When you implement everything inside Book It, you’re going to walk away with massive results like:
Make over 100K in my first full-time year with an average of 5.5K each booking
Feel excited about all of the bookings I have rather than dreading my work to make ends meet
Crush business goals, pursue different endeavors (like this one!), and scale because of my organization
Have more free time to spend with my husband and doing hobbies I enjoy
"I've now booked weddings at prices I never dreamed I could book, increased my booking rate as well as the number of inquiries I've received, while also reaching dream brides and weeding out price shoppers."
When I first started Book It, I was feeling doubtful in my abilities as a business owner, had messy processes, struggled with client communication, and wasn't reaching the types of couples I wanted or booking the prices I wanted to. Since finishing Book It, I've booked dream clients in dream locations, gained so much clarity on my voice and marketing, and feel so confident in the product I deliver. I've now booked weddings at prices I never dreamed I could book, increased my booking rate as well as the number of inquiries I've received, while also reaching dream brides and weeding out price shoppers. If I could, I'd book Claire's program over and over because I trust this girl with my LIFE. If you are considering Book It, know that it's one of the best investments I've made in my business.
@madisoncottenphoto
THE EXPERIENCE OF A RECENT STUDENT
"is this for me?"
book it is for you if you:
- want to attract and book your dream couples
- know you've never properly built out the foundations of your business
- need help figuring out your next steps
- are tired of motivational / mindset fluff in big-name courses
- are ready to cutdown on admin time and get organized
- want to raise your prices
- are excited about creating a better client experience
- value mentorship and not having to figure it all out on your own
Have a couple of questions before you hit “apply”?
Yes! This will work no matter what kind of photographer you are, as long as you need to learn the techniques to book out your business.
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
We offer refunds if you’ve implemented everything and don’t see the results you were hoping for. You just gotta prove you tried, okay?
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
The video modules are each 10 minutes long and after implementing everything, you’ll probably spend about 4 hours doing the work to change the trajectory of you business.
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
You’ll get immediate access to everything included:
3 video modules
Master your marketing guide
Sales scripts
(2) bonuses
Lifetime Access
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
This mentorship program is for aspiring or current wedding or elopement photographers who know the basics of their industry (lighting, camera settings, a little about composition, etc.) but need help specifically with booking more (dream) couples, increasing pricing (and actually getting booked at their higher pricing), and building consistency in their income.
With all of that being said, I have had multiple photographers go through the program who are family, brand, maternity, etc. photographers and they find that this was their best investment, even with the education being geared towards weddings or elopements. The education is very foundational and could apply to any creative entrepreneur business, but if you have any questions on whether it would be right for you, please feel free to message me on Instagram (@itsclairehunt).
I offer a return on investment (ROI) guarantee. If you do all the implementation steps within the program, participate in support, and do not get any kind of ROI before the end of our 3 months together… I'll continue to work with you for an additional 3 months for free.
Due to the nature of much of the program being digital with the teaching videos and templates immediately accessible, there will be no refunds. However, as I just mentioned, you can rest assured that at the end of the day, your success and growth is why I'm a mentor in the first place! If I accept you into the program after applying, it's because I truly believe you will get your return on investment multiple times over after learning and implementing what's inside the program.
I made this program with the busy photographer in mind - and maybe even the photographer who still has a 9-5 but wants to go full time. Because of this there are 24+ teaching videos in the modules and most of these videos are between 10-20 minutes long with only a select few over. This means can finish most modules within an hour and a half. Additionally, under each video you will have clear implementation steps and resources to make implementing easier, which is such an important part of any education. You'll spend about 10 hours total implementing the next steps I give to you. If you're a perfectionist (like myself) then this time commitment may be more. Lastly, for the 3 months you're in the mentorship program, you have access to the weekly Q+A's and the monthly calls. The A's to the Q's are posted in a broadcast channel in our private community, so you can listen to/read these at any time as it's not a live commitment. And for the group monthly calls, they will last about an hour. If you can't make it live - not to worry - you can always watch the replay since I do record each call.
You can check out the inclusions and bonuses here. There's even more not listed within this summary because I am making sure you get every little thing that could be helpful for the topics we're covering. Not to mention, if there's anything additional you need relating to the program education during your 3 months, I'll either create it, do a mini-training on it, or bring in a guest speaker.
Most definitely! You are welcome to pay in full at $4497 while the program is on sale to save $$ (get those credit card points, girl) or I have multiple payment plan options. I offer Affirm, Paypal Credit, Klarna, and Afterpay which could result with payments as low as $156 a month. I wanted to make sure if you needed this education like yesterday that you have an option that works for your budget.
If you were making the income you desire and need in your business, there'd be no need to invest in this mentorship program, right? And I know you get that. My heart as a mentor is to ensure you're not in the same place 3 months from now and that you do get your return on investment by only booking one wedding or elopement.
Many of my students make the entire investment back in the first month, but if you don't see an ROI, I offer a guarantee to ensure this isn't something you'll ever look back on and regret doing. You seeing results is why I do what I do.
Absolutely! Instead of Book It being a course, I offer access to myself inside this group mentorship program because two of my huge values as a mentor are connection and service. My hope is that you never wonder how to implement the education and that you have answers to any roadblocks you're facing so enter: the weekly broadcast channel Q+A's and the monthly calls.
For the weekly Q+A's, you will be able to submit any questions through the question submission form each week at any time. All questions submitted by Q+A day will be answered either in the form of a voice message or text (depending on the level of support needed). There is no live requirement to be part of the Q+A as I'll share my responses in our private community on Q+A day - so more so think of it as a private podcast just for you to listen to anytime.
For the monthly calls, sometimes this will be in the form of a live Q+A screen-to-screen, sometimes we will have a guest speaker, sometimes it'll be a mini-training, sometimes it'll be a fun happy hour with all of your best gal pals in the photography industry. If you can't make it live to these calls, you can rewatch at any time since I do record each call.
Once you enroll after selecting your payment plan, you will get started right away with learning and implementing. Since Book It is open for enrollment year round, every student is going at their own pace and your 3 months of access to the community, weekly Q+A's, and our monthly calls begins when you join (unless you need a delayed start date - just let me know on your application). You will immediately feel welcomed into the community and celebrated in all of your learning and wins! Get excited!!!
TLDR answer: A LOT. I've had countless students say that even though this is a group program, it feels 1:1 because of how dedicated I am to you (whether that's through getting to know you on the onboarding form, the monthly check-in's, our monthly calls, your in-depth personalized audits, etc.). I will say though, if you're interested in uninterrupted 1:1 time dedicated 100% to your business, I recommend upgrading to VIP in Book It. This will give you one 1:1 call with me, a week of access to me 1:1 in a private chat after the call to discuss any challenges, questions, or roadblocks you're facing, and more. You can upgrade to VIP for a discounted rate at checkout.
Yes, of course. I’m here to help! The best way to get in touch is to reach out to me in the DMs @itsclairehunt. We can chat via voice messages (they're basically my love language, okay?!?!) or if you'd prefer, I'm always more than happy to hop on a 15 minute coffee chat with you. I want this to be an empowered yes from you, so I'm happy to answer any of your questions, friend.
Book It is here for you if you want to have a booked out, fulfilling business.
How much would it be worth to you to never worry about when and where your next booking is coming from?
This mentorship program is the answer you’ve been searching the internet for. You know you deserve to reach the goals that you've only been dreaming of and this is your opportunity to take your business seriously, invest in your education, have faith that this will work for you, and reach your biggest goals.
Put your desires into action, friend. If not now, when?
jasmin
"I booked four of my highest packages (4.5K-5K) consistently in the first month of being in Book It! After finishing the program, I booked my first ever $6K wedding! I've never hit these numbers before IN A ROW and Claire, I couldn't have done this without you."
Caroline
"I have booked 15 weddings just since starting the program! Everything in Book It is so damn valuable! It's one thing to have a course that feels so organized and lays out a clear path, but Claire went above and beyond to give everything and then some."
molly
"I booked my 3rd wedding for 2023! Book It has helped me come up with a concrete marketing strategy that targets my dream couples and fits my personal brand. I cannot recommend this program enough to any photographer looking to level up their business and get more bookings!"
justine
"Only one month into the program, I connected with my couple so well on our call from using the discovery script Claire gives! The next day they booked my highest package! AND it's my first out of state wedding!!!"
kiella
"There is so much value and actionable takeaways in getting your business in the right place to be able to book more clients. Claire has such a giving heart and is happy to share all of her knowledge. After taking Book It, I feel more confident in my style, my brand, client process, and business foundations."
mady
"Just hit $100K in sales for this year!! I know that using Claire's email templates the last few months have definitely helped me close more clients!"
AS WITH ALL GOOD THINGS, BUILDING A BUSINESS TAKES TIME AND WORK. THE SOONER YOU GET STARTED, THE SOONER YOU’LL SEE THE PAYOFF.
Don’t look back in 3, 6, or 12 months from now wishing that you had taken the leap - instead, promise yourself that from here on out, every time you look back at today you’ll be thanking yourself for applying for this mentorship + putting in the work that will pay off for years to come.
...you could be looking through all of the templates buzzing with ideas on how to level up your business as a whole.
You could be a few pages deep into your workbook prompts starting to set the foundations for your goals during our time together. You could uncover your deeper why behind your business and exactly who you want to attract. You could be logging on to your very first Q+A session, meeting all the other Book It students, soaking up the questions and bursting with ideas for your own business. You could be gaining so much clarity and excitement about your business again. (What a relief!)
...you could be well on your way to booking out your calendar and being full time if you're not already (!!!!).
You could be charging what you really want (and need) to make as a photographer because you know your numbers. You could have so much more confidence in all of your processes and workflows. The client experience you could be giving is above and beyond. Your inquiries could be increasing exponentially and you may have already booked your highest package with a dream couple (most of my students make their investment back in just one month). You could feel so excited and sure that you can achieve everything you’ve been dreaming of.
...you could have so much more confidence in selling yourself through your marketing and website than ever before.
You could be seeing consistent inquiries from your marketing plan and your incredible website that targets your dream couples and converts with ease. You could be booking your highest packages - I’m talking $4K-$10K. And you could be noticing that your business foundations have finally been set for sustainability and success.
...you could have a booked-out calendar with dream couples in dream locations.
You could only be calling in and working with couples that you are excited about. You could be seeing the fruits of all the seeds you planted while in the mentorship program. You could be fulfilled, living your dream of being a photographer, all while having an incredible work-life balance. Your life and business could be changed forever because of the lasting effects of this program.
This can all happen for you, my friend.
The absolute first step on that journey is to…
because in one week from now...
and in just 3 months...
in just 6 months from now...
and in a year...
get access to the book it application now.
ready to apply?
first access + EXCLUSIVE DISCOUNTS when enrollment opens MARCH 2025.
join the waitlist