I see you over there, working so hard to build your wedding photography business. You’re mostly proud of your photos, past the “how do I work my camera” phase (yay!), and you know with your whole heart that this is what you’re meant to do.
Yet... the business part feels overwhelming.
Book It teaches you how to attract dream clients who value your pricing, market with ease, and no longer book weddings just for the income... Instead you'll be fully booking it with dream couples you're excited about.
Apply + enroll during presale for $1000 off, first access to secure 1:1 time, the AI Content Creation Guide, and Meta + Google Ads trainings for free.
Increase your inquiries, book your highest packages with couples you really want to work with, and operate as a true CEO with solid foundations.
book it photography mentorship program
Branding, marketing, contracts, websites, finances, sales, contractors, pricing, workflows — it’s enough to make your head spin.
And to top it all off, you’re constantly stressed, wondering when your next inquiry will come in, praying the algorithm will make your next reel go viral and bring someone, anyone into your inbox. The lack of consistent inquiries makes you constantly doubt your ability to actually succeed in business.
You’ve been so close to throwing in the towel so many times.
There's so much more than just photography when it comes to running your business, right?
With me so far? I'd love to know how many of these sound familiar to you?
☐ You post to your socials consistently to stay relevant, hoping that will bring inquiries into your inbox, but reel after reel after reel you know - it just isn’t working for you
☐ You have a website, but you know it’s not working because you’re not seeing consistent inquiries. You’ve spent so much time trying to tweak it and make it sound good, but the whole thing is a guessing game at this point
☐ You’ve pieced together a marketing ‘strategy’ from the things that various popular photographers say that you should be doing, but you don’t know what an effective marketing strategy actually looks like (hence the quotations marks around ‘strategy’)
☐ You never know what you should be working on, because you don’t have a game plan. Every day you sit down at your desk and pick something random to do, hoping that it’ll be the thing to finally make your business ‘work’
☐ You have a portfolio but it hasn’t brought in the dream couples you’d really love to work with… actually, you often find yourself on calls with clients who aren’t aligned at all and it leaves you wondering why they even inquired with you in the first place
☐ There’s a lack of structure and organization in the backend of your business. The thought of someone looking into your backend makes you cringe and want to slam your laptop shut
☐ You want to raise your prices but you already get ghosted by couples when you send them your rates, and other couples try to haggle with you or ask for a discount because they “only want two hours and don’t need many photos”
At the end of the day, all you really want is to book out your calendar with couples you’re excited to work with, and make enough money from this business of yours to support yourself.
Check all that apply
01.
Posting on social media consistently without a strategy
I know you've been trying everything you can to build. After mentoring over 150 photographers, I've noticed a pattern:
There are 3 big things that wedding photographers do that keeps them stuck, not booking dream clients, or moving the needle in their business.
02.
Booking anything and everything that comes your way
03.
Piecing together a business strategy from free education or low-priced courses
Free education is great, especially when you’re getting started.
But free education is very general and once you’ve worked with a handful of clients, have some photos in your portfolio, and know for certain that you want to do this for real, it’s time to invest in education that’s personalized to your business.
And courses can work for some people, but for most people it’s missing one very key element: implementation. Sure, you receive the information you need but you’re left to figure out on your own how to put it into action and apply it to your business — which is the toughest part!
We’ve all heard the advice:
“post on Instagram every day,” “you need to keep your account active,” “just put something out, anything is better than nothing.”
While this is okay advice to follow when you’re just starting out and getting comfortable putting your art up on social media…
This does absolutely nothing for you long-term.
There are certain things your dream clients need to see and hear in order to head to the link in your bio and fill out your inquiry form — especially in today’s market.
Yes, getting experience is great! And working with a variety of clients in different settings will help you be a better photographer overall.
But if you’re saying yes to every single client that comes your way — clients you don’t align with, or session types you don’t love doing, or clients who haggle you and ask for discounts — hoping that this will eventually turn into more bookings, then this is the wrong move.
All this is going to do is bring MORE of those types of clients to you! Leaving you frustrated, resentful, and still unable to pay your bills or book dream clients.
Now it’s not that doing any of these things is wrong or that you should feel bad if you relate. The fact that you’ve been doing these things over and over without seeing success tells me that you’re committed to the success of your business - so cheers to you, truly!
But now I’m sure you’re wondering — what DO you need to do in order to see success in your business?
YOU HAVE TO MASTER YOUR BUSINESS FOUNDATIONS.
And here’s the great news about that…
No matter how long you've been in business, you can master your business foundations in 3 months and finally have the business you've been dreaming of...
Yes — the dream clients, the revenue, the inquiries, it’s all possible for you.
So take a second and sink into that dream with me...
→ Imagine opening your inbox and seeing 3, no make that 4 inquiries from your dream couples.
Each one has detailed the absolute dreamiest day in locations that you’re obsessed with, one in Lake Como, Italy!!
You open up Instagram and see that two of the couples have DM’d you because they’re so excited to hear back from you and want you to know that their date is flexible—they want to work with you so bad that they’ll work around your availability.
→ Imagine following up with each couple simply by clicking a button and approving a workflow in Dubsado.
Just a few hours later, they’ve all scheduled their calls with you, taking the soonest spots you had available in your calendar.
You get on a call with each couple, confidently walk them through your process and packages, and not only were they practically sold from your website copy and portfolio, they are so blown away by the call that they want your highest package. The contracts and deposits come back less than 24 hours after you sent them out.
→ Imagine sitting down at your desk knowing exactly what you need to spend your time on that day in order to continue moving your business forward.
You waste no time, diving right in, confident that what you’re putting your energy into is going to bring more dream clients into your world.
Your wrap up your day around 1 and head out to lunch and a pedi with your bff, or to a rooftop patio with your husband, or to a solo spa date—actually relaxed and taking in the moments because you know your business foundations are holding your business up while you’re enjoying this one precious life.
→ Imagine opening your inbox and seeing 3, no make that 4 inquiries from your dream couples.
Each one has detailed the absolute dreamiest day in locations that you’re obsessed with, one in Lake Como, Italy!!
You open up Instagram and see that two of the couples have DM’d you because they’re so excited to hear back from you and want you to know that their date is flexible—they want to work with you so bad that they’ll work around your availability.
→ Imagine following up with each couple simply by clicking a button and approving a workflow in Dubsado.
Just a few hours later, they’ve all scheduled their calls with you, taking the soonest spots you had available in your calendar.
You get on a call with each couple, confidently walk them through your process and packages, and not only were they practically sold from your website copy and portfolio, they are so blown away by the call that they want your highest package. The contracts and deposits come back less than 24 hours after you sent them out.
→ Imagine sitting down at your desk knowing exactly what you need to spend your time on that day in order to continue moving your business forward.
You waste no time, diving right in, confident that what you’re putting your energy into is going to bring more dream clients into your world.
Your wrap up your day around 1 and head out to lunch and a pedi with your bff, or to a rooftop patio with your husband, or to a solo spa date—actually relaxed and taking in the moments because you know your business foundations are holding your business up while you’re enjoying this one precious life.
“Oh my gosh, I’m doing it. My website is working. Dream clients are inquiring AND booking. The balance in my bank account is finally going up.
Business finally feels GOOD and I love it so, so much.”
My friend, this CAN be your life.
You just HAVE TO prioritize mastering your business foundations, which is exactly what we do inside of:
You sit back and realize...
The 3 month mentorship program for wedding photographers who know their business foundations need tended to so they can attract dream couples, increase inquiries, and book their highest packages.
book it
This mentorship program contains everything you need to bring in consistent inquiries while charging what you need to make a reliable income, book your dream couples at your highest packages, stand out from the crowd of other photographers, create an actual marketing plan + strategic website that converts with ease, get organized in back-end of your business, and provide a luxury client experience.
While the end goal is to book your dream couples, you will be implementing the proven foundational strategies to gain more clarity and confidence as a whole in how your business is built (or rebuilt).
After serving 140+ photographers in this program, you can trust that this isn't just education you can Google or find on podcasts. You'll go from not booking as much as you'd like and uninspired to a sustainable, fully booked, profitable photography business.
150+
photographers served since 2022
76%
make their investment back in 30 days
100%
success rate for those who implement the education
5587+
times i'll cry when you share your wins with me
"I'm booking my highest packages, most recently $10k! Book It took away the overwhelming feeling I had for so long and I walked away with what felt like a roadmap that changed my business forever."
"I walked into Book It feeling like I was "flying by the seat of my pants" - no organization, no consistent work flow, no solid client experience, and truly lacked direction. I had no idea how to get where I wanted to be in terms of bookings, type of bookings, and felt all over the place. Book It took away the overwhelming feeling I had for so long and I walked away with what felt like a roadmap that changed my business forever. I loved how thorough the content was - it literally covers EVERYTHING. The program felt intimate and Claire was so easily accessible, an open book, completely willing to answer ANY questions, and share her knowledge. Thanks to Book It, I feel so much more confident in my business! I'm booking my highest packages, most recently $10k, and working with what feels like "dream couples". I would recommend Claire and Book It to anyone who wants to get more intentional in every aspect. Book It was an extremely positive experience for my business and I'm excited to continue implementing all that I learned."
@carolinebrackney
02 / 03
"I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand."
"Claire is the best business coach out there! Joining Book It was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this program and it truly shows! I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand. I can whole heartedly say I wouldn't have been able to do it without Book It and Claire's guidance. She went above and beyond with this coaching program and I am beyond grateful to have joined her community!"
THE EXPERIENCE OF A RECENT STUDENT
PORTFOLIO + BRANDING
the first foundation:
in module 1, you will learn:
This module is all about refining your brand so that you can attract premium clients and stand out in the sea of sameness. No more budget-conscious couples or lowering your pricing needed.
01
+ Building a brand that stands out so that you're no longer competing on portfolio, pricing, or experience
+ Personal branding isn't personal, it's foundational to like, know, trust, and connect with you
+ How to perfect your style – no more second-guessing your work, just falling into what's "trendy", or competing on portfolio
+ Composition techniques and storytelling guidance because while portfolio will never be the thing that makes you stand out, you need to continue growing as a photographer/artist
+ Who your dream client is (down to the deepest desires) and portfolio curation so that you can attract more premium couples... no longer accepting weddings just for an income
+ How to plan and execute styled shoots as well as gain real experience so that your portfolio and brand is always showcasing your best work
Your portfolio and brand is likely all over the place... therefore, calling in couples that are all over the place. You will hone in on your brand, style, and portfolio so that you can market to the right couples (and planners).
THE FOUNDATIONS OF YOUR BUSINESS // BOOK IT CURRICULUM
YOU CAN EXPECT practical education and actionable steps IN the following MODULES:
MARKETING
the SECOND foundation:
in module 2, you will learn:
This module is all about creating a sustainable omni-present marketing plan that will increase your inquiries + bookings with dream couples.
02
+ Why niching down is important and how to still offer many services without speaking to all (and therefore speaking to none)
+ The significance of knowing and understanding your why so that couples can connect with you and your values – knowing you're the one before they even inquire
+ How to create a marketing plan that is consistent and reasonable so you're bringing in new inquiries without always being "on"
+ How to utilize different content purposes and content categories throughout your social media pertaining to top, middle, and bottom of funnel content
+ How to master Instagram marketing, Pinterest marketing, and email marketing so that you can choose marketing platforms one by one that you feel excited about
+ Publications and paid listings – everything you need to know, which ones are worth joining, and the actual benefits of them (spoiler alert: it's usually not bookings)
+ Leveraging networking and planner referrals – it's a long game, but strategies worth investing in
In this module, I have a guest content marketer who teaches you a lot about different forms of conversion content!
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
WEBSITE
the third foundation:
in module 3, you will learn:
This module is for building a website that targets your dream couples by speaking directly to them. You'll convert lurkers into an inquiring couple.
03
+ Everything you need to know about implementing SEO so that you'll show up on the first pages of Google (no bro marketing vibes, just easy to understand training)
+ Landing pages that convert cold and warm leads
+ The tools to use for tracking analytics so you know what is or isn't working on your website – no more guessing and hoping for the best
+ What to blog and how to find keywords that will bring in inquiries + bookings in dream locations
+ How to create a website that converts from a design perspective that funnels couples through to your inquiry form
+ How to write copy for your website that resonates and speaks to your couples desires so they know they're in the right place
In this module, I have a guest copywriter who teaches you how to write copy since that is not my expertise, and you'll have an entire template to aid you in your copywriting.
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
PRICING + SALES
the fourth foundation:
in module 5, you will learn:
In this module, you will learn all things pricing and sales. Learn how to build value, position your packages infusing buyer and sales psychology, know your numbers, confidently book more inquiries, and more.
04
+ What your numbers are as far as your expenses, hourly rate, and estimated income will be - you'll learn what to charge and how to start building more profit
+ How to manage your finances to build wealth and pay yourself a solid wage while having buffer money for the ebbs and flows
+ The booking process – from inquiry response to discovery call and beyond, you'll know how to confidently book more dream clients and get ghosted less
+ How to sell without being salesy – implementing buyer and sales psychology into every touch point
+ How to price your services and position them strategically for more bookings at your highest packages
+ My method to raising prices consistently to avoid burn out or overbooking
+ Pricing guide and custom proposal guidance – design, layout, copywriting, package positioning, and more
+ Accounting 101 with a guest accountant and financial planner teaching you everything you need to know about taxes, LLC, paying yourself, saving for retirement, and more
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
CLIENT EXPERIENCE + ORGANIZATION
the Fifth foundation:
in module 4, you will learn:
This module teaches how to solve real pain points throughout the client journey, give a luxe experience through an organized back-end, and operate your business as true a CEO. Your client journey will be refined from start to finish for premium buyers.
05
+ What pain points your clients are having so that you're serving them when and how you need to in every touch point as a photographer
+ What your client journey and workflow should be – you will implement the email templates, questionnaires, and workflows to automate the most important part of your business
+ Know what to say and when for inquiries and booked clients, no longer taking up your mental capacity with "did I send that email?!"
+ Improving your client experience because it's way more than delivering a guide (and it's okay if you're "just" a photographer)
+ Where to start with organization and running your business as a CEO instead of hobbyist
+ How to manage files and backup images so that everything is safe
+ How to use a CRM and Notion in your business, ultimately to make the back end less stressful and more streamlined
+ How to manage your time and plan out your week so that you can avoid falling into hustle culture
HERE'S WHAT’S WAITING FOR YOU INSIDE BOOK IT
YOU CAN EXPECT practical education and actionable steps on the following topics:
“I was only booking 2-3 weddings a year and i was able to book 10 by the time i was done with book it.”
"My business was only booking 2-3 weddings a year and I was able to book 10 by the time I was done with Book It, with more inquires afterward! I've learned how to target my dream clients and have become much more confident in where my business is going! If you're looking for a mentor that provides you with quality knowledge, quality resources, and an INCREDIBLE community, look no further! Claire is so personable and passionate!"
- @natalievannoyphoto
BONUSES
Weekly Q+A's With Claire
This isn't a course because connection and supporting you is why I do what I do. I'm committed to helping you as you need it, in real time, with your learning and implementation. Think of this like having a mentor in your back pocket because every week for 3 months, I'll give an in-depth response to all questions submitted in our Q+A space (this is essentially a private podcast answering anything and everything biz related). Many students mention that even just having the answers to others questions is worth it. And if you don't know what questions you have, we can talk about that too.
While everything above is really all you need, every one of these bonuses will give you in-depth support, save hours of time, and help you achieve your goal of booking more dream couples within 3 months.
live GROUP calls each month with Claire
In addition to our weekly Q+A's in the private broadcast channel, we will also have 1-4 group call each month lasting for about 1 hour. The calls with Claire will be Q+A based or additional mini-trainings. Sometimes we'll have a guest speaker. And in addition to our normal rotation of calls, we have weekly cameras off coworking sessions for you to use for accountability and get real time support and feedback.
These live group calls give you support where you need it and they're always recorded so you can rewatch at any time.
personalized SUPPORT and audits in our CIRCLE community
For 3 months, you will receive personalized support, answers to your questions, and audits on your business from Claire. When you're implementing new strategies (which you will), it's helpful to have a mentors eyes on it, and I'll give you in-depth feedback with screen recordings and more.
In addition, this is our private community including the other photographers also working through the program! Community makes a big difference when it comes to implementing and having accountability.
over 15 done for you templates and resources
There are resources in Book It that nobody else can get their hands on (talk about exclusivity, am I right?!). From my discovery call script, to my prompting and posing deck, to my timeline call template, to mapping out your marketing plan and your client journey. In addition to these exclusive offerings, you'll receive email templates, questionnaires, workflows, and more so that you can automate your business and improve your client experience without having to DIY it yourself and waste so much time.
(over a $500 value)
LIFETIME ACCESS, BONUS TRAININGS, AND GUEST SPEAKERS
An important factor in being a mentor is understanding that I do not know it all. It's so beneficial to partner with other experts to bring you any additional education you need! As of right now, you can expect a bonus training from 2 mindset coaches, a Pinterest strategist, an accountant, financial planner, content marketer, and a copywriter. There are plans to bring more guests to you in 2025! Additionally, even though this is a 3 month program, you can revisit the modules at any time since you have lifetime access to any updates + new education.
notion WORKBOOK AND a GIFT
To help you keep track of your implementation, take notes, and dig deeper to personalize the trainings to your business, you will receive a Notion workbook (if you don't know how to use it, not to worry – I have a training for you to get comfortable). There are countless mentoring worksheets within the workbook that will help you gain clarity, plan next steps, and keep up with the implementation steps given under each lesson.
You'll also receive a little welcome gift from me to perk you up as you dive into the content (you should know coffee is a love language of mine).
meta and google ads trainings
Here's the thing about organic growth – it takes time, especially when you're establishing your business foundations, pivoting to reach higher-end clients, or waiting for your SEO efforts to gain traction. But what if you didn't have to choose between building sustainably AND seeing faster results?
My students who've combined solid foundations with proven ad strategies have booked $8k+ wedding packages, generated $30,000+ in just a few months, hit 6-figure years, and created consistent $22,000+ income months. The ads don't replace your foundation work—they accelerate it.
(optional add on for $1000 free until 8/24)
goal setting and 30-day planning workshop
At the end of August I will host a goal setting and 30-day planning workshop. This is only for those who enroll during the presale and waitlist period and is an exclusive invite.
The education in Book It is being revamped and updated (never settling for old, outdated education around here), so while the content is dripped out, I still want you to have support where you need it immediately. We will address your bottleneck and give you clear steps forward so that I can best support you the entire length of the program.
"The price of Book It was equal to the amount of total revenue I had made up to that point, so it’s safe to say I was scared out of my mind to invest this much. I made the investment back within a month."
"I joined Book It 3 months into starting my business. I think the price of this course was equal to the amount of total revenue I had made up to that point, so it’s safe to say I was scared out of my mind to invest this much. Claire immediately ran through pros and cons with me and even offered to answer any of my partner’s questions. I made the investment back within a month. I increased my prices, created a pricing sheet I was proud of, learned how to give my clients a fun, laid-back luxury experience and booked my first 2024 wedding!! The clients are dream clients and Claire really helped me feel confident in my ability to serve them the way they deserve. Since joining Book It, I feel confident that I have every tool necessary to grow my business. From SEO marketing and portfolio building - to having a solid organizational back end. I can’t thank Claire enough for spending 3 months pouring her heart out into me and my business. Claire is the definition of quality. I’ve purchased courses before where it’s pure fluff. Claire provides answers (whether she has personal experience with it or has to hunt down the person that does). She puts her heart into this course and it shows. Stop looking for the perfect mentor because she’s right here. Seriously, SIGN UP. You won’t regret it. My business is 6 months in now and I feel like I have clear direction in where I am and where I want to go. I know how to create an experience that will spread joy and love and have the skills to market and grow from here. From the bottom of my heart - thank you, Claire. My only regret is not having you for longer!"
@jazminsolanophotography
THE EXPERIENCE OF A RECENT STUDENT
This is not a course to add to your bookmarks. This is the one mentorship program you need to book your dream couples consistently.
Pre-Sale Investment
+ Lifetime access to all teaching lessons
Go at your own pace / revisit anytime
+ 3 months of coaching and community support
For accountability, support, and answers to your questions
+ Weekly Q+A's and multiple group calls monthly
Get real time support from Claire when you need it
+ Over 15 done-for-you templates + resources
For more confidence in your business / client experience
+ In-depth audits of your business
Get Claire's feedback on every part of your business
+ Notion workbook + gift
To get your thoughts out of your head and dig deep
+ Exclusive discounts
To save a little money in all of your upleveling if desired
inclusions and benefits
$5,000
$4,000
multiple payment plan options available (as low as $138 a month)
VIP Tier
You get everything in Book It plus:
+ Intensive questionnaire prior to first call
So I get to know you, your business, and our calls focus
+ 2 60-minute 1:1 calls with Claire
To help with implementation and personal hurdles
+ 30 minute 1:1 ads intensive with Claire
To set up your ads together (your replay and training access is included as well)
+ 1 week of private chat support after each 1:1
You deserve more than one and done
+ Personalized next steps based on your business
Homework you can actually implement right away
this is for the photographer who values hands-on, direct, personalized support and thrives with external accountability
$10,500
$6,500
Increasing your pricing and gaining consistency in your inquiries and bookings doesn't have to take 6 months. It doesn't have to take a year. In just one month from starting, you could make your investment back, just like 76% of my students have.
If you apply and you're accepted into the program, that's possible for you too.
total investment of vip and book it
mikaela paid off her Book It investment in less than 12 weeks:
Jazmin made her investment in Book It back “almost immediately”:
amanda had 12 inquiries within 2 weeks and says Book It was worth every single penny:
listen to past student case studies
I've had the privilege of interviewing some of my past students on the podcast to share about their experience in Book It, how they reached their goals, how they're still reaching new goals, and ultimately why they'd recommend the program to you.
If you're someone who needs to hear someone's experience, these are for you.
"I went full time in photography within the first month of Book It and paid off over 10K in debt and I could have NEVER with my nursing job without sacrificing so much time."
"Because of what I learned in Claire's Book It Program, I was able to pay off the last bit of the personal credit card debt that I couldn’t seem to shake for over a year now. I started Book It in late June and ending today, and went full time photo on July 1. Reflecting on this is wild because since August, I have been able to pay off over 10k in debt and I could have NEVER with my nursing job without sacrificing so much time. I also have been able to pay for my bills, have a personal savings, and save money for business taxes, and pay for her mentorship guilt free. Thank you Claire so much for everything! I still haven’t finished the entire program (because its jam packed of anything I could need to start my business) but glad I have it to keep working on. Invaluable. Thank you for believing in me, being a big sis that leads me to success and also gives personalized feedback, and reminding me that I can freaking do this. You’ve inspired me on so many levels and I just want you to know how grateful I am for connecting with you and doing your mentorship!"
@taradawn.photo
02 / 03
"I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand."
"Claire is the best business coach out there! Joining Book It was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this program and it truly shows! I felt so stuck before joining Book It but by the end, I was fully booked for 2023. My inquiries have increased exponentially, I'm booking my highest packages, and I feel so much more confident in my brand. I can whole heartedly say I wouldn't have been able to do it without Book It and Claire's guidance. She went above and beyond with this coaching program and I am beyond grateful to have joined her community!"
THE EXPERIENCE OF A RECENT STUDENT
I went full time within just 3 months of starting my photography business.
I, just like you, also built my business from the ground up with no business knowledge. I was a pediatric trauma nurse with no work-life balance, so I started photography in May of 2020. I struggled with knowing exactly what I needed to do to attract and book my dream couples - not to mention the fact that we were in the middle of a pandemic. I tried to learn from industry leaders, but so much of it was motivational fluff to "create an ideal client avatar" or "have a 6-figure mindset". I never got into this for the money or surface level things so that didn't resonate with me.
I simply knew I wanted to book my dream couples and build my dream life around my business, so I figured it out, my way. After realizing that I had figured it out on my own once I surpassed my monthly nursing income by August of 2020, I was able to go full-time in photography in just 3 months.
For 5 years now, my dream couples have been finding me. I started mentoring and educating before it was the cool thing to do because photographers would ask me time and time again how I got to where I'm at - marketing effectively, booking my dream couples, and hitting six-figures in my first year of business.
I found that all of us have the same goal to book our dream couples, but proper business foundations are needed first and so many skip these steps. Because of the passion I feel for helping you succeed in your business, I created Book It in 2022. The strategies I teach have taken myself and 150+ other photographers from struggling to book to booking out our calendars solid with highest paying dream clients in just 3 months.
Many mentors will just tell you what worked for them, but you can rest assured knowing this is a foundational program that you will see results from in a way that feels true-to-you. I promise this is different than any course you've tried before and you definitely won't find this stuff on Google. I cannot wait to mentor you (and celebrate all of your wins)!!
hi friend, i'm Claire - your photography mentor and new friend for life.
book it is the roadmap to change your business forever.
I don't want to just teach you how to do what I've done (while I won't gatekeep a thing). I want to help you build a business that is aligned with you and your life.
When you implement everything inside Book It, you’re going to walk away with massive results like:
- consistent inquiries with dream couples
- booking out your calendar at your highest packages
- an omnipresent marketing plan + website that converts
- knowing your unique selling point and what makes you stand out
- the amazing feeling of organization + work-life balance
- a luxe client experience so that your couples only get your best
- confidence, clarity, and excitement about your business
- raised prices and increase revenue so you can have a profitable, sustainable business
This is the life-changing magic that’s waiting for you. I cannot wait to hear how Book It changes the course of your own business.
When you implement everything inside Book It, you’re going to walk away with massive results like:
Make over 100K in my first full-time year with an average of 5.5K each booking
Feel excited about all of the bookings I have rather than dreading my work to make ends meet
Crush business goals, pursue different endeavors (like this one!), and scale because of my organization
Have more free time to spend with my husband and doing hobbies I enjoy
"I've now booked weddings at prices I never dreamed I could book ($6100), increased my booking rate as well as the number of inquiries I've received, while also reaching dream brides and weeding out price shoppers."
When I first started Book It, I was feeling doubtful in my abilities as a business owner, had messy processes, struggled with client communication, and wasn't reaching the types of couples I wanted or booking the prices I wanted to. Since finishing Book It, I've booked dream clients in dream locations, gained so much clarity on my voice and marketing, and feel so confident in the product I deliver. I've now booked weddings at prices I never dreamed I could book, increased my booking rate as well as the number of inquiries I've received, while also reaching dream brides and weeding out price shoppers. If I could, I'd book Claire's program over and over because I trust this girl with my LIFE. If you are considering Book It, know that it's one of the best investments I've made in my business.
@madisoncottenphoto
THE EXPERIENCE OF A RECENT STUDENT
"is this for me?"
Book It is for you if you:
- want to attract and book your dream couples
- know you've never properly built out the foundations of your business
- need help figuring out your next steps
- are tired of motivational / mindset fluff in big-name courses
- are ready to cutdown on admin time and get organized
- want to raise your prices
- are excited about creating a better client experience
- value mentorship and not having to figure it all out on your own
Have a couple of questions before you hit “apply”?
Yes! This will work no matter what kind of photographer you are, as long as you need to learn the techniques to book out your business.
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
We offer refunds if you’ve implemented everything and don’t see the results you were hoping for. You just gotta prove you tried, okay?
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
The video modules are each 10 minutes long and after implementing everything, you’ll probably spend about 4 hours doing the work to change the trajectory of you business.
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
You’ll get immediate access to everything included:
3 video modules
Master your marketing guide
Sales scripts
(2) bonuses
Lifetime Access
What exactly am I going to get inside this purchase? +
Will this work if I’m a [fill in the blank] photographer? +
What’s your refund policy? +
What is the time commitment? +
This mentorship program is primarily for established wedding photographers. If you are booking in the $2k-$4k range and you want to raise your pricing but feel as if you can't because you're currently getting ghosted OR you receive the dreaded "we went another direction due to budget" email often, this program is for you. You will learn how to increase inquiries with clients who value your pricing and artistry, book your highest packages, and operate as a true CEO.
If you're a newer photographer past the point of "how do I work my camera" and are *mostly* proud of your work (we always have room to improve, right?) and you want a roadmap to build your business and avoid trial and error, you're welcome in this program as well.
I just want it to be clear that this is not a "beginner" program that will teach you the skills of photography. Book It DOES teach you how to run a business. So if you're wanting to learn how to book dream couples so you're no longer accepting weddings just for the income, increase pricing (and actually get booked at $5k+) even when you get ghosted or rejected now, and build consistency in your income and profitability while operating as a true CEO, then Book It is for you.
I am personally booking $15k weddings using the strategies I teach in Book It, and nothing is off limits when it comes to getting past your current threshold, wherever that is. All that said, if you have any questions on whether it would be right for you, please feel free to message me on Instagram (@itsclairehunt).
Of the students who have listened to the lessons, implemented the next steps given, and leaned on me as their mentor, 100% of them have seen results after the 3 months. Every business is on it's own timeline, so the results are different for every photographer, whether that's been an increase in inquiries, confidence in their brand and pricing, or bookings at their highest packages, they see results. 76% have made their investment back in 30 days. But even with that, I want it to be clear that this program isn't about quick fixes, it's about mastering your foundations and there's no way you can fail when you do that. It's just a matter of when you'll see the results you're hoping for and I'm committed to that. You just have to be too.
Since running this program in 2022, for those who have put the time and effort in, I've never had a student who didn't get anything out of it. This is largely due to the fact that the application process helps us determine if this is the next best step for you. If I accept you into the program after applying, it's because I truly believe you will get your return on investment multiple times over after learning and implementing what's inside the program. Of course there are students who never made it through any of the content (I can't make you decide to carve out time for the program – as much as I wish I could – even if you take the first step). But I will say, again, if you are willing to listen to the lessons, implement, and lean on me, you can't fail, my friend. At the end of the day, your success and growth is why I'm a mentor in the first place and I think these results (and my heart for you) speak to that!
I made this program with the busy photographer in mind – and maybe even the photographer who still has a 9-5 but wants to go full time. There are multiple lessons for each module giving you all of the information you need. Most of which are audio (put your Airpods in and go for a walk while you listen, friend) and some are screen recording walkthroughs. Most lessons are between 10-20 minutes long with only a select few over. This means can finish most modules within an hour and a half. Additionally, under each lesson and in your workbook you will have clear implementation steps and resources to make implementing easier, which is such an important part of any education.
You'll spend about 20 hours total implementing the next steps I give to you at minimum. I've said it before and I'll say it again – this program isn't about quick fixes. When you're building a business that you're serious about, it takes time and dedication. I don't want to sugar coat that. So I recommend blocking off at least 1-2 hours a week for the program and implementation. You do have lifetime access to continue refining, reimplementing, and revisiting, which I encourage you to do!
Lastly, for the 3 months of coaching, you have access to the weekly Q+A's and the monthly calls. You have 24/7 access to our community, so you can listen to or read my responses at any time as it's not a live commitment. And for the group monthly calls, they will last about an hour. If you can't make it live – not to worry – you can always watch the replay since I do record each call.
You can check out the inclusions and bonuses here. There's even more not listed within this summary because I am making sure you get every little thing that could be helpful for the topics we're covering. Not to mention, if there's anything additional you need relating to the program education during your 3 months, I'll either create it, do a mini-training on it, or bring in a guest speaker.
If you want others to take you seriously, you have to take yourself seriously first. If you were making the income you desire and need in your business, there'd be no need to invest in this mentorship program, right? And I know you get that. My heart as a mentor is to ensure you're not in the same place 3 months from now and that you do get your return on investment by only booking 1-2 weddings (depending on your current pricing now).
After applying, you will be directed to a video that gives you an overview of what's taught in Book It and the pricing and payment plan options. I am transparent with the pricing (as it's right here on this page), but I also do not want you to skip past all of the necessary information straight to price (I know many will do this before even taking a chance to choose themselves - I'm one of those). I will always have multiple payment plan options available ($350 a month through me OR as low as $138 a month through Affirm). I wanted to make sure if you needed this education like yesterday that you have an option that works for your budget.
76% of my students have made the entire investment back in the first month, and while I can't make promises as to the results you'll see, I will do my part in making sure this isn't something you'll look back on and regret doing. You seeing results is why I do what I do.
Absolutely! Instead of Book It being a course, I offer access to myself inside this group mentorship program because two of my huge values as a mentor are connection and service. My hope is that you never wonder how to implement the education and that you have answers to any roadblocks you're facing so enter: the weekly Q+A's and the monthly calls.
For the weekly Q+A's, you will be able to submit any questions through the Q+A space in Circle at any time. All questions submitted by Q+A day will be answered either in the form of a voice message or text (depending on the level of support needed). There is no live requirement to be part of the Q+A as I'll share my responses in our private community on Q+A day – so more so think of it as a private podcast just for you to listen to anytime.
For the monthly calls, sometimes this will be in the form of a live Q+A screen-to-screen, sometimes we will have a guest speaker, sometimes it'll be a mini-training. If you can't make it live to these calls, you can rewatch at any time since I do record each call.
And for even more support, we have weekly cameras off coworking calls! I will personally be part of them as much as I can but this is great for accountability, time blocked off on your calendar to listen to lessons, get feedback from other gals in the program, or chat like it's happy hour. The time and space is yours.
The doors open for presale on August 12th. For those who purchase during presale week, we will have a goal setting workshop where we map out your 30-day plan to start reaching your goals at the end of August. Then our kickoff call will be during the first week of September. The education is being newly updated to give even more strategy and updated materials, so the modules will be dripped out every couple of weeks.
TLDR answer: A LOT. I've had countless students say that even though this is a group program, it feels 1:1 because of how dedicated I am to you (whether that's through getting to know you on the onboarding form, the monthly check-in's, our monthly calls, your in-depth personalized audits, etc.) and I keep the program intimate so that it never feels like you get lost in the crowd. If you know you want the VIP experience, I recommend the VIP Tier. But however, if at any point though you desire 1:1 time with me, I offer my students a discount on my one time 1:1 strategy calls.
Yes, of course. I’m here to help! The best way to get in touch is either to drop your question in the chat bot OR to reach out to me in the DMs @itsclairehunt. We can chat via voice messages (they're basically my love language, okay?!?!) or if you'd prefer, I'm always more than happy to hop on a 15 minute coffee chat with you over Zoom. I want this to be an empowered FULL BODY YES from you, so I'm happy to answer any of your questions, friend.
How much would it be worth to you to never worry about when and where your next booking is coming from?
This mentorship program is the answer you’ve been searching the internet for. You know you deserve to reach the goals that you've only been dreaming of and this is your opportunity to take your business seriously, invest in your education, have faith that this will work for you, and reach your biggest goals.
Put your desires into action, friend. If not now, when?
The current $1000 discount and bonuses end in...
jasmin
"I booked four of my highest packages (4.5K-5K) consistently in the first month of being in Book It! After finishing the program, I booked my first ever $6K wedding! I've never hit these numbers before IN A ROW and Claire, I couldn't have done this without you."
Caroline
"I have booked 15 weddings just since starting the program! Everything in Book It is so damn valuable! It's one thing to have a course that feels so organized and lays out a clear path, but Claire went above and beyond to give everything and then some."
molly
"I booked my 3rd wedding for 2023! Book It has helped me come up with a concrete marketing strategy that targets my dream couples and fits my personal brand. I cannot recommend this program enough to any photographer looking to level up their business and get more bookings!"
justine
"Only one month into the program, I connected with my couple so well on our call from using the discovery script Claire gives! The next day they booked my highest package! AND it's my first out of state wedding!!!"
kiella
"There is so much value and actionable takeaways in getting your business in the right place to be able to book more clients. Claire has such a giving heart and is happy to share all of her knowledge. After taking Book It, I feel more confident in my style, my brand, client process, and business foundations."
mady
"Just hit $100K in sales for this year!! I know that using Claire's email templates the last few months have definitely helped me close more clients!"
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