No more ghosting when you send your rates.
No more "we went another direction" emails because you're competing on price and deliverables instead of being the obvious choice.
No more refreshing your inbox and hoping the algorithm finally sends someone worth your time.
Just dream couples who reach out already hoping and praying you're available — filling your inbox, choosing you before they've spoken to anyone else, and booking your highest packages without flinching.
You're already showing up, putting in the hours, doing everything you think you're supposed to be doing. And you're ready — not to piece it together and hope anymore, but to build in a way that creates the kind of consistent overflow that feels like your new normal.
The question is whether those hours are actually moving things forward — or just keeping you busy. When you spend that same time working on the right things, in the right order, with the right depth? Everything changes.
Book It takes you from working hard and hoping the right clients find you — to the photographer who is sought after, chooses her clients, charges what she actually wants, and runs a business that works harder than her. Consistent overflow instead of scarcity.
Instead, you often find yourself buried in everything BUT the camera — tweaking your website, trying to figure out your pricing, Googling contract templates, juggling inquiries that don’t feel like a fit. And somewhere in the middle of all that? There are the workflows, the social media strategy, and the editing too.
You’re refreshing your inbox like it owes you something. Waiting, hoping your last inquiry actually booked without a bunch of follow-up or negotiation.
It’s a lot. And the lack of consistent inquiries and bookings makes you question whether you’re actually cut out for this — even when you know deep down that you really care about not walking away.
This is almost every photographer who walks into Book It. So you’re not alone. And things are about to be very different.
☐ You're posting consistently, but reel after reel you know it's not landing — and you're not sure what's actually missing
☐ You've tweaked your website a dozen times — swapped photos, rewritten the copy — and it still feels like a total guessing game
☐ You've pieced together a marketing "strategy" from what popular photographers say to do, but you don't actually know what a real, effective strategy looks like (hence the quotation marks)
☐ You sit down to work, open 12 tabs, bounce from editing to Instagram to your inbox… and end the day wondering if any of it actually moved your business forward
☐ Your inquiries aren't the right fit — and you often find yourself dreading the ones that do come through because they haggle, ask for discounts, or ghost you entirely
☐ Your backend is a mess. The thought of someone looking under the hood makes you cringe — and honestly, when I say "backend," you're not even fully sure what that includes
☐ You want to raise your prices, but you're already getting ghosted when you send your rates — and you don't know what would have to change to make higher prices actually stick
At the end of the day, all you really want is to book out your calendar with couples you're excited to work with, and make enough money from this business of yours to support yourself. What you're missing is the right system – built in the right order, with the right depth.
Showing up and doing the work isn't the issue. It's the work you've been doing.
Free education got you started. But at some point, more information isn't the answer — the right information applied directly to your business is.
And maybe you've even invested in a course. You were pumped going in. Then you finished it, opened your laptop, and weren't quite sure where to start. Or you started, life got busy, and the content is just sitting there.
That's not a you problem. Courses give you the what. What's missing is the how — someone who can look at your specific business, tell you exactly what to work on first, and actually be there with you while you implement it. That's the piece that changes everything.
We've all heard the advice: post consistently, show up every day, something is better than nothing. And you've been doing it.
But the problem isn't showing up — it's that posting without the right messaging is just noise. Your dream couples don't book the photographer who posts the most. They book the photographer whose content made them feel something. Whose website made them think 'this is the one' before they ever hit send on an inquiry.
The work that gets you booked happens before the inquiry lands in your inbox. Until your messaging is doing that job, more posting won't change your numbers.
Tweaking your website hoping it finally brings in another inquiry. Poking at SEO. Following trends. Maybe even trying ads. Jumping from one thing to the next, each time wondering: is this going to be the thing?
The problem isn't that you're not trying. It's that none of it is connected. SEO works better when your website copy is dialed in. Ads work better when your marketing is already doing its job. Instagram works better when your messaging is actually moving the right couples from discovering you to wanting to book you. None of these things work in isolation — and when you're doing all of them halfway, none of them work at all.
It doesn’t matter how long you’ve been in business. The dream couples, the revenue, the consistent inquiries – they’re all possible for you. Dream with me for a moment.
→ You open your inbox to 3 – no, 4 – inquiries from couples you’d die to work with. One is planning a Lake Como wedding. Another says, “we’ll move our date if it means having you.”
→ Your systems send workflows and responses. Within hours, calls are scheduled.
→ On those calls, couples are already half-sold from your website. They hear your process, fall in love with the experience, and book your highest package. Contracts and deposits hit your inbox within 24 hours.
→ You sit down at your desk each morning knowing exactly what to do to keep momentum going. No second-guessing yourself. No busywork to feel productive. Just the work that brings the right couples into your world – and keeps your calendar filling.
→ By 1pm, you’re closing your laptop. You take a nap – and wake up to a signed contract. You’re sitting by the pool when another one comes through. You head to lunch with your best friend, a rooftop date night, a solo spa day – and instead of guilt, you feel peace. Because your business is running the way it should, and your life is yours again.
No seriously – this is what my students do.
It doesn’t matter how long you’ve been in business. The dream couples, the revenue, the consistent inquiries – they’re all possible for you. Dream with me for a moment.
→ You open your inbox to 3 – no, 4 – inquiries from couples you’d die to work with. One is planning a Lake Como wedding. Another says, “we’ll move our date if it means having you.”
→ Your systems send workflows and responses. Within hours, calls are scheduled.
→ On those calls, couples are already half-sold from your website. They hear your process, fall in love with the experience, and book your highest package. Contracts and deposits hit your inbox within 24 hours.
→ You sit down at your desk each morning knowing exactly what to do to keep momentum going. No second-guessing yourself. No busywork to feel productive. Just the work that brings the right couples into your world – and keeps your calendar filling.
→ By 1pm, you’re closing your laptop. You take a nap – and wake up to a signed contract. You’re sitting by the pool when another one comes through. You head to lunch with your best friend, a rooftop date night, a solo spa day – and instead of guilt, you feel peace. Because your business is running the way it should, and your life is yours again.
No seriously – this is what my clients do.
"Oh my gosh, I'm doing it. My website is working. Dream couples are inquiring AND booking. The balance in my bank account is finally going up. Business finally feels like it’s working FOR me – and I love it so, so much."
No idea which thing to work on first — or whether it’ll even matter
A clear roadmap of exactly what to do — with momentum to match
→
Following your own personalized roadmap, built for your business, checked off one step at a time
→
Piecing together a strategy from free content that never quite sticks
Posting just to post, refreshing your website copy for the hundredth time
→
A message that moves dream couples from stranger to “how do I book you?”
Dream couples inquiring who are already sold on YOU — not your price
→
Attracting price-focused couples who always ask “what do I get?”
Ready to quit, wondering if it’s even supposed to work for you
→
Genuinely excited to sit down and work — because you know exactly what you’re building toward
Figuring it all out alone, Googling or talking to chatty G at midnight
→
A coach truly accessible to you + a community of photographers who cheer each other on
The complete 3-month business mentorship that takes you from working hard and hoping the right couples find you — to the photographer who is sought after, books who they want, charges what they actually want, and runs a business that works harder than them.
Inside Book It, you’ll build consistent organic inquiries from couples who are already excited to pay your prices and booking them in record time. You’ll have a content strategy rooted in messaging that actually moves people — so the right couples come to you already wanting to book. A website that takes couples from cold interest to deep desire before they even reach out. The ability to raise your prices without watching your inquiries disappear. A real understanding of your finances — and a plan for actually paying yourself. And back-end systems and a client experience that holds it all together, even when you’re offline.
While the end goal is to book your dream couples, you will be implementing the proven foundational strategies to gain more clarity and confidence as a whole in how your business is built (or rebuilt).
After serving over 250 photographers in this program, you can trust that this isn't just education you can Google or find on podcasts. You'll go from not booking as much as you'd like and uninspired to a sustainable, fully booked, profitable photography business.
250+
photographers served since 2022
87%
make their investment back in 30 days
4.1m+
in wins submitted since 2025
5,587+
Times I'll Cry When You Share Your Wins With Me
MODULES
This is where you stop being invisible in a sea of sameness. You'll walk away with a brand that makes dream couples think "she's the one" before they ever slide into your inquiry form — one that's built on who you really are, not a trend you're chasing. You'll curate your portfolio with real intention – attracting higher-end couples as your brand perception naturally increases the value they believe you bring. Through personal branding done right, you'll finally let the human behind the camera back into your brand in a way that actually matters to your dream couples – and it's not just talking about yourself. No more competing on price, no more blending in. Once your positioning finally matches the pricing you want to charge, booking your dream couples in record time stops being a hope and becomes the natural result.
01
This is where your marketing stops feeling like a guessing game where you're just hoping for a good week on Instagram. Instead of chasing an ever-changing algorithm, feeling pressure to dabble everywhere just to stay relevant, or schmoozing planners for referrals you can't control, you'll build an omni-present, consistent-for-you content strategy – one that works in the background across the few places that actually matter for your business. Your marketing is one of the things that will consistently take up the most time in your business, and this module will make it feel repeatable and easier. This isn't about chasing more inquiries for the sake of more inquiries. It's about attracting hotter ones – dream couples who already feel connected to you before they ever reach out, so more of your calls end in a yes instead of a "we'll circle back." You'll finally know what to say, where to say it, and how to actually tell if your marketing is working, so it stops feeling like throwing spaghetti at the wall and starts feeling like a plan you actually trust – one that keeps working for you even on the weeks you don't have it in you to show up.
02
Your website should be the hardest-working part of your business – and in this module, it finally will be. A pretty website (and a pretty brand) means nothing if it isn't converting. You'll learn how to have both: how to get found organically on Google so you're not solely dependent on social media or an algorithm you don't control for your next inquiry, and how to turn your blog into something that keeps bringing in dream couples years after you hit publish. You'll write copy that actually makes couples feel understood in the first thirty seconds, paired with a design that takes them – with total clarity, not confusion – from "just browsing" to "I have to book her." And you'll know exactly how to track what's working, so you're never left guessing why your traffic isn't turning into inquiries.
03
This is the module that changes how you feel every single time you talk about money. You'll stop pulling numbers out of thin air or copying what other photographers charge, and start pricing in a way that actually reflects your experience, your confidence, and the life you're building. You'll know your numbers instead of guessing at them, and use them to build packages that are actually profitable – including how to price for travel and destination weddings so you're never the one quietly footing the bill. You'll know exactly when and how to raise your prices without losing the inquiries you already have, and how to present them – whether through a pricing guide or a custom proposal – in a way that sells the experience, not just the price tag. Understanding buyer psychology and the different ways people actually make decisions means you can guide your dream couples from inquiry to discovery call all the way to a signed contract without ever feeling salesy, all because you know how to build the Yes Ladder. And because booking more doesn't matter if you can't keep it, you'll build real financial foundations – knowing how to manage what comes in and finally pay yourself well.
04
This is where you stop being the only thing holding your business together. You'll learn that client experience is so much more than sending a pretty guide or a thoughtful gift – it's every touch point your dream couple has with you, from inquiry to delivery and beyond. You'll map out that entire client journey so nothing falls through the cracks, then build the workflows, emails, and automations that deliver that same exceptional experience to every dream couple – without you having to remember a single thing. From there, you'll learn the difference between the extras that actually earn referrals and the ones that cost you more than they're worth. And you'll shift from reacting to your business every day to actually running it – with real time management, a CRM that holds your entire back end together, and financial management that means you always know if you're actually profiting, not just busy. This is the module that lets your business hold up even on the days you're offline.
05
The moment you say yes, you're not just handed five modules and left to figure it out alone.
You start posting your first questions inside our Q+A space the same day you join – because we know there are questions you have right now that you wanted answers on yesterday. And I mean back-and-forth: we'll go back and forth in your question thread as many times as you need until it actually clicks, not just one reply and radio silence.
Within your first week, you'll get a plan built specifically around your business – not a generic checklist, but a clear starting point based on exactly where you are and where you told me you want to go.
Once you've had a chance to implement from that plan, you'll submit your business for your first audit.
Auditing it after you've already made those first moves means the feedback is personalized to exactly where you're at, not just generic advice for wherever you started. You'll get back a 15 to 30 minute screen recording of me walking through your business – your website, your brand, wherever you need eyes – and it's not a pat on the back. You'll hear exactly what's working, what's not, and the constructive changes to make next.
And you'll show up to your first group call, where you'll get mindset support for the expansion you're about to go through, marketing support to start bringing warm couples into your inbox, and even a hot seat coaching call with me. You'll feel it immediately: this isn't a program where you get lost among 60 other people on a call. It's intentionally kept intimate, so there's always space for you.
By day 30, you won't have just watched a few videos. You'll have had ongoing answers to your questions from day one, a plan built specifically for your business, a personalized audit showing you exactly what to fix next, and a community that already feels like home.
And if you're anything like 87% of my students (AKA ready to roll up your sleeves and get to work with me, which I know you are), you'll have already made your investment back – possibly multiple times over.
BONUSES
This isn't just an educational course because connection and supporting you is why I do what I do. I'm committed to helping you as you need it, in real time, with your learning and implementation. Think of this like having a mentor in your back pocket because for 3 months, I'll give an in-depth response to all questions submitted in our Q+A space.
We can go back and forth in your question thread as many times as needed. Because of this, many students mention that the program feels 1:1. And if you don't know what questions you have, we can talk about
In addition to our weekly Q+A's in the private channel with Claire, we will also have 3 group calls each month lasting for about 1 hour. The calls with Claire will be Q+A based or additional mini-trainings. And we have a monthly mindset and marketing call with the co-coaches. In addition to our normal rotation of calls, we have bi-weekly cameras off coworking sessions for you to use for accountability and get real time support and feedback.
These live group calls give you support where you need it and they're always recorded so you can rewatch at any time.
For 3 months, you will receive personalized support, answers to your questions, and audits on your business from Claire. When you're implementing new strategies (which you will), it's helpful to have a mentor's eyes on it, and I'll give you in-depth 1:1 feedback with screen recordings and more. In addition, this is our private community including the other photographers also working through the program!
Community makes a big difference when it comes to implementing and having accountability.
There are resources in Book It that nobody else can get their hands on (talk about exclusivity, am I right?!). From my copywriting GPTs, to my prompting and posing deck, to my timeline call template, to mapping out your marketing plan and your client journey. In addition to these exclusive offerings, you'll receive email templates, questionnaires, workflows, the AI content creation guide, and more so that you can automate your business and improve your client experience without having to DIY it yourself and waste so much time.
An important factor in being a mentor is understanding that I do not know it all. It's so beneficial to partner with other experts to bring you any additional education you need! As of right now, you can expect bonus trainings from 2 mindset coaches, an accountant, financial planner, content marketer, and a copywriter. Additionally, even though this is a 3 month program, you can revisit the modules at any time since you have lifetime access to any updates + new education.
To help you keep track of your implementation, take notes, and dig deeper to personalize the trainings to your business, you will receive a Notion workbook (if you don't know how to use it, not to worry – I have a training for you to get comfortable). There are countless mentoring worksheets within the workbook that will help you gain clarity, plan next steps, and keep up with the implementation steps given under each lesson.
You'll also receive a little welcome gift from me to perk you up as you dive into the content (you should know coffee is a love language of mine).
Organic growth takes time – especially when you're establishing your business foundations, pivoting to reach higher-end couples, or waiting for your SEO efforts to gain traction. But what if you didn't have to choose between building sustainably AND seeing faster results? My students who've combined solid foundations with proven ad strategies have booked $8k+ wedding packages, reached $18k weeks, generated $30,000+ in just a few months, hit 6-figure years, and created consistent $22,000+ income months.
The ads don't replace your foundation work – they accelerate it.
Get my AI Content Creation Guide and BONUS custom copywriting training docs to feed AI so that you can infuse the marketing strategies taught in Book It while repurposing with ease. These resources alone will take you from staring at a blinking cursor to writing with intention and strategy for every phase of the marketing funnel. These AI resources (and the GPT's only available to Book It students) will help you create captions for Instagram, write emails, blog with SEO strategies in mind, write copy for your website, and so much more.
It's truly your content creation assistant with all of my knowledge included within, all while sounding like YOU.
What's on me:
I'll show up for you – personally answering your questions in the Q+A space, in as much depth as you need, not just once, but as many times as it takes until it actually clicks. I'll audit the parts of your business you want my eyes on and give you constructive feedback about what's working and what needs refinement, not just hand you a pat on the back. I'll be in the community with you Monday-Thursday, not managing it from a distance or handing it off to someone else. And whenever something falls outside my own expertise, I'll bring in someone whose expertise it is, because you deserve the right answer, not just my answer.
What's on you:
You'll need to actually show up – learning, implementing, submitting your monthly check-ins, sharing your wins as they come (even the small ones), and doing the work in between. Growth takes consistent, nurturing effort. You'll need to trust that the seeds you're planting will sprout, even before you can see it happening in your inbox. And you'll need to bring your business exactly as it is right now, not the version you'll build once it's "ready" – because that version gets built in here.
You're not investing in Book It because your business is already perfect – you're investing because you're ready to make it everything you know it can be.
Actively in the chat with you – responding to questions, completing your audits, sharing in-the-moment trainings, hosting monthly Q+A's, and more. I meet you where you're at the entire 3 months of the program to help you personalize the education to you. Serving you is the entire reason why I do this – let's make you sought after!
Jaiden is the queen of marketing. Monthly, we will have a marketing specific call where we dive into actual strategy – not just tips and tricks – but long-term strategy you can apply that week to move inquiries from the top of funnel to bottom (AKA booking you). Bring your captions, IG for an audit, feed, 3 pinned posts, and more to the call for Jaiden's live feedback!
With any kind of growth comes expansion. And in expansion, there can be many limiting beliefs, fears, and doubts that can come into play. I want to support the whole of you, not just the business strategy... so monthly, Stacy hosts a mindset call to be the mindset to my strategy, supporting you where you actually are.
Rachel is a past Book It student that I stole from the photography industry to be my right hand gal in all things CHE. Rachel knows my brain quite closely and is active in the chat supporting you, offering any technical support, delivering audits, hosting co-working sessions, and ensuring I can stay in my zone of genius – actually serving my students – while helping onboard new ones.
Before: Jasmin was only 3 months into her photography business when she joined Book It – with weddings priced at $2,000, family sessions at $300, and 1-hour sessions at $200. She'd booked 4 weddings and another dozen or so sessions, but the price of the program equaled every dollar of revenue she'd made up to that point. She was terrified to invest – it felt like handing over everything she'd built so far on a business that was still brand new.
After: Jasmin made her investment back within a month. She raised her prices, built a pricing guide she was actually proud of, and learned how to give her clients a fun, laid-back luxury experience – then booked her first dream-couple wedding at her new rates. Six months into her business, she said she finally had clear direction on where she was headed and how to get there.
Additional wins: She said she now feels confident she has every tool she needs to grow her business – from SEO and portfolio building to a backend that actually holds together.
"I think the price of this course was equal to the amount of total revenue I had made up to that point, so it's safe to say I was scared out of my mind to invest this much. I made the investment back within a month."
Back in 2020, I was a pediatric trauma nurse who'd just gotten married, casually asking my husband what he thought about me picking up photography on the side. It wasn't about the photography itself, not really – it was about one hope: bringing in enough extra income that in a few years, once we had kids, I could cut back my nursing hours and actually be present with my family. That was the whole plan. No dollar goal, no clear strategy – just that one hope quietly driving everything.
I started saying yes to everything: headshots, senior photos, family sessions, a friend's newborn photos. Somewhere in there, I second-shot my first wedding, then a few more, and one day a lead photographer handed me the bride's side of the day and just... left me to it. That was the moment I realized I could actually do this.
Once I saw it was actually working, I put together a plan – a budget, a marketing strategy – and hoped it would be enough to replace my nursing income for good. Within 3 months, it had. I went full-time in photography, and by September of that first year, I'd booked 8 weddings in a single month.
Then my husband and I moved to Colorado – a brand-new, saturated market where nobody knew my name. I had no idea if what worked in Tennessee would work again, or if it had all just been luck. Within months, I had my first five-figure month. The month after that, I brought in over $40,000 in bookings. I never had to think about going back to nursing again.
Coaching wasn't the plan either. Photographers started reaching out asking how I was doing what I was doing, and I started teaching almost by accident, because I couldn't keep it to myself. I created Book It in 2022, and since then I've helped 250+ photographers go from struggling and working hard, to actually building the business that brings in consistent inquiries, bookings, and still leaves you room for life, because the business works harder than you.
Here's what I've learned building this twice, in two different markets, from zero both times: it was never talent. It wasn't a rebrand, more content, or a "perfect" pricing guide either – I've watched photographers try all of that and still feel invisible. What actually works is your messaging – the words your business says before a couple ever gets on a call with you. Everything I teach is built on connection, intentionality, and service, because that's what mine was built on too.
This is different than what you've been trying, so I cannot wait to watch you become sought after too – and celebrate every win along the way.
Not all at once — but you'll feel it the first time a dream client inquires and you already know they're yours before the discovery call. You'll feel it when you send your pricing and don't hold your breath. When you raise your rates and the right people don't hesitate. When you take a Sunday off and nothing falls apart because your business is finally built to run without you.
You'll stop being the photographer who's available and start being the one they already decided they wanted.
Your calendar will stop being something that just happens to you and start being something you built on purpose — full of couples who chose you specifically, at the prices you actually want to charge, for the kind of work that still lights you up at the end of a long season.
Your marketing will be working when you're not. Your website will be converting before they ever reach out. Your client experience will be consistent enough that the reviews write themselves — not because you sent a candle, but because every single touch point made them feel genuinely taken care of.
And underneath all of it: the quiet confidence that comes from knowing your business reflects who you actually are. Not a version of you that's trying to compete or convince or discount. The version that shows up, does the work, and trusts that what she's built is enough — because it is.
Make over 100K in my first full-time year with an average of 5.5K each booking
Feel excited about all of the bookings I have rather than dreading my work to make ends meet
Crush business goals, pursue different endeavors (like this one!), and scale because of my organization
Have more free time to spend with my husband and doing hobbies I enjoy
You've been in business long enough to know you're not a beginner – but somewhere along the way you realized you've been winging the business side of it all. You've built things as you went, figured out what you could, and it's gotten you somewhere. Just not where you actually want to be.
You're getting inquiries. Maybe even some great ones. But the consistency isn't there (either in number or quality), and you can't fully explain why – which means you can't fix it either.
You quote your pricing and something tightens in your chest. You want to raise it. You know you should raise it. But you don't fully trust that the rest of your business can back it up yet.
You care deeply about the couples you work with – but if you're honest, your client experience is held together with good intentions and a lot of remembering things at the last minute.
You've tried courses before that gave you motivation and left you with a mood board. You don't need to be inspired. You need a complete, specific, step-by-step system that tells you exactly what to build, in what order, why, and how.
And you're ready to stop running a business that consumes you – and start building one that finally works harder than you.
Have a couple of questions before you hit “apply”?
Book It includes lessons and resources that are ready for you to learn from and implement immediately (similar to a course structure) BUT with ongoing mentorship with me through our private community, monthly group coaching calls, on-demand personalized 1:1 audits, and monthly check-ins for 3 months.
You're not just getting videos – you're getting support and guidance with me (yes, it's actually me in our chat Monday-Thursday and I respond to you 1:1 within your thread of any questions asked or roadblocks shared) and a community of like-minded photographers as you implement during our time together.
This mentorship program is primarily for established wedding photographers who have photographed at least 5 or more weddings. If you are booking in the $3k-$7k range and you want to raise your pricing but feel as if you can't because you're currently getting ghosted OR you receive the dreaded "we went another direction" email often, this program is for you. You will learn how to increase inquiries with clients who value your pricing and artistry, book your highest packages, and operate as a true CEO.
If you're a newer photographer past the point of "how do I work my camera" and are *mostly* proud of your work (we always have room to improve, right?) and you want a roadmap to build your business and avoid trial and error, you're welcome in this program as well, you just may need to spend a little more of your implementation time building your portfolio intentionally – which I'll guide you through!
I just want it to be clear that this is not a "beginner" program that will teach you the skills of photography. Book It DOES teach you how to run a business. So if you're wanting to learn how to book dream couples so you're no longer accepting weddings just for the income, increase pricing (and actually get booked at $5k+ in record time) even when you get ghosted or rejected now, and build consistency in your income and profitability while operating as a true CEO, then Book It is for you.
I am personally booking $15k weddings using the strategies I teach in Book It, and nothing is off limits when it comes to getting past your current threshold, wherever that is. All that said, if you have any questions on whether it would be right for you, please feel free to message me on Instagram (@itsclairehunt).
I expect students to engage with the education, implement what they learn, ask questions in our community, attend calls when possible, and communicate directly if something isn't working. The photographers who get the most from Book It are those who actively participate, do the work, and lean on me through the mentorship support given. In the next question, I talk a bit more about this too.
Of the students who have listened to the lessons, implemented the next steps given, and leaned on me as their mentor through the mentorship support, 99.6% of them have seen results after the 3 months and 87% have made their investment back in 30 days. (All of these stats are updated as of June 2026).
With that, I want it to be clear that this program isn't about quick fixes. You have to take what I teach, build the business foundations that will lead to a consistent business for years to come, and lean on me as you need support through the community, audits, calls, and more. You can't fail when you're committed to putting the time and work in. It's just a matter of when you'll see the results you're hoping for. I'm committed to you during our mentorship, you just have to be too... because simply investing won't lead to the changes you're hoping to see.
I've been running this program since 2022, for those who have put the time and effort in, I've never had a student who didn't get anything out of it. For the 1 student that didn't see major results after the 3 months, we shifted where he was marketing to (from a very small town to a nearby city) and everything changed for him.
The application process helps us determine if this is the next best step for you. If you're accepted into the program after applying, it's because we truly believe you will get your return on investment multiple times over after learning and implementing what's inside the program.
Of course there are students who never made it through any of the content (I can't make you decide to carve out time for the program – as much as I wish I could – even if you take the first step). But I will say, again, if you are willing to listen to the lessons, implement, and lean on me, you can't fail, my friend. At the end of the day, your success and growth is why I'm a mentor in the first place and I think these results (and my heart for you) speak to that!
I made this program with the busy photographer in mind – and maybe even the photographer who still has a 9-5 but wants to go full time. There are multiple lessons for each module giving you all of the information you need. Most of which are audio (put your Airpods in and go for a walk while you listen, friend) and some are screen recording walkthroughs. Most lessons are between 10-25 minutes long with only a select few over. This means can finish most modules within an hour and a half. Additionally, under each lesson and in your workbook you will have clear implementation steps (the what, why, and HOW) and resources to make implementing easier, which is such an important part of any education.
You'll spend about 20 hours total implementing the next steps I give to you at minimum. I've said it before and I'll say it again – this program isn't about quick fixes. When you're building a business that you're serious about, it takes time and dedication. I don't want to sugar coat that. So I recommend blocking off at least 2 hours a week for the program and implementation. You do have lifetime access to continue refining, reimplementing, and revisiting, which I encourage you to do!
Lastly, for the 3 months of coaching, you have access to the weekly Q+A's and the monthly calls. You have 24/7 access to our community, so you can listen to or read my responses at any time as it's not a live commitment. And for the group monthly calls, they will last about an hour. If you can't make it live – not to worry – you can always watch the replay since I do record each call.
You can check out the inclusions and bonuses here. There's even more not listed within this summary because I am making sure you get every little thing that could be helpful for the topics we're covering. Not to mention, if there's anything additional you need relating to the program education during your 3 months, I'll either create it, do a mini-training on it, or bring in a guest speaker.
Yes, I do teach ads! In the fall of 2025, I decided to start sharing my ads trainings as an optional add-on for Book It students. I've been running ads since 2021 for my own business and I've taught photographers how to run ads on both Meta (IG and Facebook) and Google since 2022 (in my mentorship program, Scale It).
You can be wildly successful without ads in Book It (most of my students success has been all organic and my own success was organic within my first 2 years of business). However, if you'd like to learn ads, it's available to you for an optional add-on. I've had students with a 78x ROI, booking out their years, booking $10k packages, bringing in 5-figure months, retiring their husbands, and more.
Once you master the business foundations organically (how the Book It education teaches), ads are an amazing complement to your business strategies (especially how I teach ads). You won't be wasting dollars and it'll really propel you forward once we know the organic side of your business is bringing in the right clients.
Once you apply and are invited to enroll, you'll be able to add the trainings on if you'd like. However, it's not necessary.
If you want others to take you seriously, you have to take yourself seriously first. If you were making the income you desire and need in your business, there'd be no need to invest in this mentorship program, right? And I know you get that.
This is not a "cheap" program. And it won't offer "cheap", little, or only short term results to you either because I know you will follow through. Consider how much time you're spending in your business now – simply hoping, completely scattered, still not seeing the bookings you've hoped for consistently. That's time that could be spent step-by-step on the right things, in the right order, in the right depth. That's costing you in time and income. Book It fixes that for the long-term. Then, consider – how much would that be worth to you? If you do photography for 5, 10, 15, 20 years?
After applying, you will be directed to a video that gives you an overview of the entire program, the payment plan options, and expectations. I will always have multiple payment plan options available – because we both know you needed this education yesterday, and I want to make sure you have an option that works for you.
87% of my students have made the entire investment back in the first month and as of June 2026, of the students in my current cohort, 73% have already brought in over $25,000. While I can't make promises as to the results you'll see, I will do my part in making sure this isn't something you'll look back on and regret doing. You seeing results is why I do what I do.
Totally normal – almost every student who's joined Book It felt some version of nervous before saying yes. Jasmin joined just three months into her business, when the price of the program equaled every dollar she'd made so far, and she was terrified to invest – she made the entire amount back within a month. Kaleigh + Michael (@tankersly.photography) said it themselves: "We were on the fence too. Investing in a coach is a big decision, and honestly a little scary. But this program met every expectation we had and then some. The amount of education packed into Book It genuinely blew us away. If you're considering it, take the leap. We did, and it is the best decision we have ever made for our business. We would invest in working with Claire 100 times over."
So I admit, investing in your business isn't a decision you make lightly. But nervous isn't the same as wrong. The application process is designed to help both of us figure out if this is genuinely the next right step for you – which means you're getting eyes on your business before you even enroll. The biggest value is walking away from that conversation knowing, with confidence, whether this is the right fit for you. I don't accept every photographer into the program because the reason I sleep well at night isn't because I signed a new student – it's because I see your wins coming through.
Absolutely! Instead of Book It being a course, I offer access to myself inside this group mentorship program because two of my huge values as a mentor are connection and service. My hope is that you never wonder how to implement the education and that you have answers to any roadblocks you're facing so enter: the weekly Q+A's and the monthly calls.
For the weekly Q+A's, you will be able to submit any questions through the Q+A space in Circle at any time. All questions submitted by Q+A day will be answered in your thread either in the form of a voice message or text (depending on the level of support needed). There is no live requirement to be part of the Q+A as I'll share my responses in our private community on Q+A day – so more so think of it as a private podcast just for you to listen to anytime. We can go back and forth within your thread as much as we need for full clarity (truly, I've had students with 26 comments on a single question).
For the 3 monthly group calls, I host a live Q+A, a mini-training, or hot seat coaching (1:1 time for your business).
We also have 2 co-coaches in the program who bring a mindset call and marketing call. I want to support your whole self and give you real in the moment training from experts beyond myself.
If you can't make it live to these calls, you can rewatch at any time since I do record each call.
And for even more support, we have bi-weekly cameras off coworking + office hour calls! These are great for accountability, time blocked off on your calendar to listen to lessons, get feedback from other gals in the program, or chat like it's happy hour. The time and space is yours.
Doors are open until July 31st, 2026 for this current cohort, and you get started right away. Enrollment will not open again until late fall 2026, so now's the time to prepare before busy booking season begins.
If you're invited to join but want a delayed start date for the mentorship part of the program (the community, Q+As, audits, calls), you can choose your cohort to secure your spot for that start date. This allows for immediate access to the newly updated program education (just finished re-recording this January 2026!!!) immediately upon enrolling if you'd like to dive in prior to the mentorship start date you select.
TLDR answer: A LOT. I've had countless students say that even though this is a group program, it feels 1:1 because of how dedicated I am to you (whether that's through getting to know you on the onboarding form, the monthly check-in's, our monthly calls, your in-depth personalized audits, etc.) and I keep the program intimate so that it never feels like you get lost in the crowd. Yet, I want it to be clear, it is your responsibility to lean on me as your mentor. If you give your time and ask your questions, it can feel as 1:1 as you want it to be. If you don't engage much within the mentorship, it won't feel as personal.
And if you know you want the VIP experience for a more 1:1 tailored approach, I recommend the VIP Tier. But however, if at any point though you desire 1:1 time with me, I offer my students a discount on my one time 1:1 strategy calls.
Yes, of course. I’m here to help! The best way to get in touch is either to drop your question in the chat bot OR to apply and drop your questions there. I'll send you some voice messages (they're basically my love language, okay?!?!) on Instagram in response. I want this to be an empowered FULL BODY YES from you, so I'm happy to answer any of your questions, friend.
The average wedding photographer charges somewhere between $2,500 and $7,000 before going through Book It.
After? The students inside this program raise their prices by an average of $500 to $2,000 per wedding – sometimes more – and book more of them at the new rate because their brand, their website, and their sales process finally match what they're charging.
Let's be conservative.
Say you raise your prices by just $500 per wedding and book 15 weddings next year. That's $7,500 in additional revenue. From one price increase. In one year.
Now say you raise them by $1,000 – which is exactly what students like Allison did, going from an inquiry every few months to booking her first $5,500 wedding while in the program. That's $15,000 in additional revenue on 15 weddings.
Karmen went from making $20,000 in an entire year to bringing in $69,000 total while inside Book It – and she quit her full-time job.
Katie rebuilt her entire business and hit $40,000 in bookings for the year by February 13th.
Nicole made $9,000 in three days just a couple of weeks into Book It, after struggling for years to get inquiries beyond referrals. She ended up booking $40,000 while in the program.
The only thing standing between you and that math for your business is the foundation you haven't built yet. And the good news? You can build it – you're closer than you'd think and Book It will help you get there.
+ Lifetime access to all teaching lessons
Revisit anytime, including all updates
+ 3 months of group coaching and community support (Claire is active Monday-Thursday)
Real time support and answers to your questions – you can go back and forth as much as you need
+ Weekly Q+A's and 3+ group calls monthly
Get live support from Claire and co-coaches
+ Over 15 done-for-you templates + GPTs
For time saving and implementation confidence utilizing the tools given
+ On demand in-depth audits of your business
Get Claire's feedback on every part of your business, from website to marketing plan to inquiry process – it can all be reviewed
+ Notion workbook + gift
To help you execute all of your learning and give you some life fuel (coffee, of course) to get started
This is for the photographer who wants a proven system, room to ask questions until they click, and a community of other photographers building alongside you. You'll have everything you need to grow a sustainable business booking dream couples – with me and the co-coaching team right there with you along the way.
Flexible payment plan options available. Pricing details are provided after you apply.
You get everything in the mentorship tier plus:
+ Intensive questionnaire prior to first call
So I get to know you, your business, and map out the plan for our call focuses (it's not just a Q+A)
+ 2 60-minute 1:1 calls with Claire
To help with implementation and personal hurdles
+ 30 minute 1:1 ads intensive with Claire
To set up your ads together (your replay and ads trainings access is included as well)
+ Private 1:1 DM support for 3 months
You deserve more than one and done
+ Personalized next steps
You deserve more than one and done
Homework you can actually implement right away with the what, why, and how
This is for the photographer who values hands-on, direct, personalized support and thrives with external accountability. You don't just want a place to ask questions – you want dedicated 1:1 time with me to work through your business and get things done together. If you know you do best with someone keeping you accountable and in your corner specifically, this is your fit.
Flexible payment plan options available. Pricing details are provided after you apply.
Join me for real, implementable strategy from the same system behind Book It – and it's the best way to see if this is the kind of coaching you've been looking for. Watch it (replay expires on 7/31), implement something same day, and apply. Then we'll take the conversation from there.
Get access to the Book It application. Let's make this the year everything changes for you.
apply + let's start the conversation
Get first access, an exclusive $1000 off, Meta + Google Ads trainings, and more secret bonuses when enrollment opens August 2025.
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