email templates for photographers

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Created for wedding and elopement photographers who want to say goodbye to chaotic client communication and hello to a clean, done-for-you, easily customizable client communication experience.
This isn’t your first rodeo trying to find email templates — you’ve already tried multiple other educators emails and they leave you feeling more basic than ever before. It contains the most basic guidance or the email had no personality or strategy... Not these email templates. You may book your highest packages, improve your client experience, be buzzing with ideas, become more confident, and get ghosted less by using these templates. But don't just take it from me... Keep reading friend.

Solidify your communications and feel confident hitting “send” on 30+ hard-to-write emails (because, tbh, you’re too dang busy to try to infuse strategy in your emails all by yourself).

normally $97.00


the emails you get in this template:

+ initial inquiry response
+ 3-day follow up
+ 7-day follow up
+ 14-day follow up
+ after discovery call recap
+ first after-call follow up
+ second / final after call follow up
+ contract and invoice email
+ thank you for booking
+ locations questionnaire
+ received location questionnaire
+ follow up for location questionnaire
+ location list / guide
+ follow up about location list/guide
+ location picked, next steps
+ 10 days before session
+ check in - 6 months out
+ timeline questionnaire
+ received timeline questionnaire
+ follow up on timeline questionnaire
+ after timeline call
+ last check in
+ sneak peek gallery delivery
+ full gallery delivery
+ request for review
+ ghosted call
+ not a good fit
+ running behind on gallery delivery
+ request for raw files
+ asking for credit / no filters
+ asking for a discount

Easily customizable emails with a done-for-you feel and strategies + examples infused throughout.


“I can say that Claire doesn't care about you as a transaction. I was one of Claire's students and I'll be her student again. I'll continue to go to her time and time again. One of my favorite things about Claire is that money has never been a top priority. Money didn't come before serving me and she did not treat me as a paycheck. I have taken 5-7 business courses, several that were business related and Claire's was by far the best and most beneficial one. The amount of time she puts into her students is unmatched. The way she personally got to know me among a group of us always made me feel seen. I cannot recommend her enough. She has one of the most genuine hearts I know and truly, God outdid himself when he molded her.”


"Because of what I learned in Claire's Book It Program, I was able to pay off the last bit of the personal credit card debt that I couldn’t seem to shake for over a year now. I started Book It in late June and ending today, and went full time photo on July 1. Reflecting on this is wild because since august, I have been able to pay off over 10k in debt and I could have NEVER with my nursing job without sacrificing so much time. I also have been able to pay for my bills, have a personal savings, and save money for business taxes, and pay for her mentorship guilt free. Thank you Claire so much for everything! I still haven’t finished the entire program (because its jam packed of anything I could need to start my business) but glad I have it to keep working on. Invaluable. Thank you for believing in me, being a big sis that leads me to success and also gives personalized feedback, and reminding me that I can freaking do this. You’ve inspired me on so many levels and I just want you to know how grateful I am for connecting with you and doing your mentorship!"


"I am so happy I made the decision to start this program. Claire is such a kind and thorough mentor, she makes sure everyone is on track and has the best results. Thanks to book it I had my first fully booked wedding season as a second photographer! I had the opportunity of working with so many photographers and grow my portfolio these past 3 months thanks to Claire’s advice and guidance. I also booked my first 3 weddings in the first 2 weeks after implementing a lot of what I learned in the program! I still have a few things I need to implement but I have no doubt of what the next steps are to grow my business thanks to how thorough and detailed this program is. I cannot recommend this program enough, Claire breaks down step by step how to create a business designed to grow with you and with systems in place so you are ready to book your dream clients and serve them best. Claire, Thank you for providing so much clarity and helping me gain confidence in the decision of making photography my full time career.


The best business coach out there! Joining Book It with Claire was the best investment I've made for my business - EVER. The amount of knowledge and confidence you leave with after 3 months of learning from Claire is worth every penny. Claire poured her heart into this course and it truly shows! I felt so stuck before joining the program but by the end, I was fully booked for 2023. My inquiries have increased exponentially and I feel so much more confident in my brand. Claire went above and beyond with this coaching program and I am beyond grateful to have joined her community!

testimonialS from students

will this work for me if i'm not a wedding or elopement photographer?

This will be best for wedding and elopement photographers since much of the emails are completely directed towards wedding or elopement planning.

What is your refund policy?

Due to the nature of this product being digital, all sales are final. No refunds or exchanges.

How will i receive the product? 

You will receive an email from me after purchasing with login instructions to the portal where you will find your download. If you haven't received an email within 30 minutes, please check your spam/promotions and then email us at

"is this for me?"

This is for you if: 

- you want confidence on what to say and when
- you want to serve your clients with streamlined, clear communication
- you've purchased other email templates that are very basic and generic
- booking more couples would be a dream for you
- you want a mostly done-for-you template with strategy infused