Pricing calculator tool for photographers tired of charging rates they're NOT EXCITED ABOUT
The done-for-you Pricing Calculator is for photographers who are ready to stop guessing what they should charge and start pricing with confidence. One of the biggest pain points for most wedding photographers is setting prices that actually support both their business expenses, their income goals, AND they're desired amount of bookings. Pricing isn't just what feels "comfortable" or what clients will pay. Because spoiler... they'll pay a lot.
It's not you, it's that you haven't had a clear picture of what it truly costs to run your business each year or how to set your pricing based on your numbers, not that photographer down the street with the website you've stalked just a little too much (it's okay, we've all done it). But we're about to change that and give you the clarity to price profitably thanks to this pricing tool.
This template helps you identify your annual business expenses, factor in your desired income, calculate exactly how much you need to charge per client to reach your goals, and set your package prices for profitability, value, and increased confidence for you and your clients.
More than a calculator, but a pricing tool to help you take control of the financial side of your business – from understanding your cost of doing business, paying yourself, saving for taxes, and setting each packages pricing – it's all covered in this pricing calculator based on YOUR numbers.
Your complete roadmap to pricing with confidence — This isn't just a calculator, it's the clarity you've been missing to finally charge what you're worth
Training video on your cost of doing business — Learn how to identify your true business expenses, understand your numbers, and set an hourly rate that actually supports your income goals (not just what feels comfortable)
The profit and wealth-building method I've used since 2021 — Get the exact financial management strategy that's helped me build a multi-six-figure photography business while working less than I ever have
Your annual expenses worksheet — No more guessing what it costs to run your business each year or forgetting about those quarterly expenses that catch you off guard
Booking goals that determine your package pricing — Finally understand how the number of weddings you want to shoot each year directly impacts what you need to charge (this is the "aha moment" most photographers have been missing)
Package building based on YOUR numbers — Stop copying other photographers' pricing and start building packages that are designed around your actual business needs and income goals
Next steps for elevating your brand and pricing — Because once you have evidence-based pricing, you need to know how to communicate that value to your ideal clients
And the confidence to stop undercharging — You'll walk away knowing exactly what you need to charge and why, so you can finally communicate your prices without second-guessing yourself
will this work for me if i'm not a wedding or elopement photographer?
This pricing calculator will work well for any photographer or videographer as it can be easily customized. There is a page specifically for calculating your wedding packages and I have added a page for portrait sessions as well, if your primary income comes from portrait photography (whether motherhood, newborn, boudoir, lifestyle, family, etc).
What is your refund policy?
Due to the nature of this product being digital, all sales are final. No refunds or exchanges.
How will i receive the product?
You will receive an email from us after purchasing with a link to the portal where you can watch the pricing training walkthrough and access the link to duplicate the pricing calculator to your own Google Drive account, as it's hosted in Google Sheets. If you haven't received an email within 30 minutes, please check your spam/promotions and then email us at support@clairehunt.co.
IS IT JUST A TEMPLATE? OR ARE THERE PRICING STRATEGIES TOO?
This is primarily a template with a pricing training given as a complimentary resource so that you can figure out your cost of doing business (CODB), base your package prices on YOUR numbers (not Sally down the street), better understand how many weddings you need to book to reach your goal income, what your projected profit will be, how much you'll owe on taxes, how to pay yourself and manage finances, and structure your packages based on your findings while filling out the pricing calculator. If you would like in-depth trainings on pricing and sales, my mentorship program, Book It, is a better fit for that, but this pricing calculator will give you the beginning steps of not just charging arbitrary numbers anymore and putting more confidence behind why you charge what you charge.
"is this for me?"
This is for you if:
- You want to stop charging random numbers from what you've seen other photographers charge and have more confidence behind WHYyou charge what you do - You'd love for everything about finances – setting your packages, knowing your cost of doing business, setting your hourly rate – to not feel overwhelming anymore - You don't know why you are barely breaking even for the income you are bringing in - You're tired of hoping for the best when it comes to couples booking you for your highest packages, because you don't even know why your rates are what they are - You want to raise your rates and actually book them
